Shepard Kramer

About Shepard Kramer

Driving Growth, Value & Market ImpactExpertise in designing and executing go-to-market strategies and digital transformation from the ground up, to build brands, scale operations, and lead future investment success. Hands-on growth leader known for translating consumer insights into revenue-driving actions. Skilled at aligning marketing and operations to accelerate growth and guiding organizations through transformation and scale-up. Proven ability to accelerate sales, expand customer bases, and build investor confidence. • Translate organizational strengths into tangible, growth-driving strategies.• Lead data-driven, insight-based decision making to improve ROI and scale operations.• Synthesize hard knowledge with audience insights to develop fully informed action plans.

Experience

1. Fractional Chief Marketing Officer

   Rcs Real Estate Advisors

   Aug 2025 — Present · New York, NY, US

   Leading the digital transformation efforts for RCS, a specialized professional services firm with a singular focus on real estate strategy and implementation. • Established a disciplined strategic framework that aligned market realities, financial constraints, and long-term growth objectives into executable GTM priorities.• Lead the transformation from traditional earned-media PR to a fully integrated digital marketing and social media strategy that directly supports revenue growth and customer acquisition.• Architected a market-leading brand narrative positioning the firm as a strategic operating partner, not a transactional service provider.• Define and operationalize the Ideal Customer Profile (ICP), aligning digital content, social media targeting, and messaging to reach high-value B2B decision-makers more effectively.• Build and maintain an always-on digital presence across social, content, and paid channels, shifting the firm from episodic press coverage to continuous audience engagement.• Expand PR into a full-funnel digital capability by integrating thought leadership and social amplification with lead generation and sales enablement initiatives.• Drive measurable customer base expansion by applying data-driven insights to refine targeting, improve engagement, and optimize go-to-market execution.

Education

• Clark University

  Bachelor of Arts - BA, Psychology

Skills

• Advertising
• Client Retention Programs
• Social Media Marketing
• Media Planning
• B2b
• Direct Marketing
• Business-to-Business (B2b)
• Marketing
• Strategic Planning
• Marketing Strategy
• Customer Insight
• Digital Marketing
• Leadership
• Social Media
• Strategy
• Digital Strategy
• Strategic Partnerships
• Management
• Integrated Marketing
• Training