Shenea Edison
- Role
- Director, Lifecycle Marketing at Callaway Golf
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Shenea Edison
Dynamic and results-oriented Senior Digital Merchandising & Programs leader with 15+…
Experience
Director, Lifecycle Marketing
Dec 2013 — Present
Driver of digital marketing and promotional content across sites and email using technology, tools, and operation knowledge; leads a team of nine marketing, design, and technology professionals to drive retail consumer engagement and conversion Lead a cross-function team to develop email campaign templating that increased overall efficiency resulting in a 50% YOY increase in communications and a 42% additional revenue YOY for the brand Analyzed key performance indicators to identify drivers of conversion rates and developed systems to optimize existing high performance and create test programs for improvement when metrics were lagging Built an exemplary team through purposeful coaching, communication, and dedicated high engagement remote onboarding resulting in a team that exceeded $100M in a year in revenue and $1M in a day, achieving a company record Developed vendor relationships to drive new features and adoption of marketing tools Collaborated with internal product teams and vendor partner tech teams to identify and advocate for strategic process enhancements in our use of Oracle, Dynamic Yield, and Salesforce Commerce Cloud Developed subject matter expertise on system capacities to allow for more separation in deliverability across brands and increase send volumes for automated emails that drove consumer engagement and increased email volume by 58% YOY across multiple brand channels
Education
The University of Texas at Austin
Bachelor of Science (B.S.), Business/Corporate Communications
2001 — 2005
Texas McCombs School of Business
Bachelor of Business Administration (BBA), Marketing
2001 — 2005
Skills
- Salesforce.com
- Sfdc
- Marketing Automation
- Customer Relationship Management (Crm)
- Database Marketing
- Merchandising
- Crm
- Strategy
- Online Marketing
- B2b Marketing
- Management
- Marketing
- Leadership
- Digital Marketing
- B2c
- B2b
- Market Planning
- Marketing Strategy
- Email Marketing
- Demand Generation
- Marketing Communications
- Direct Marketing
- E-Commerce
- Lead Generation
- Interactive Marketing
- Retail
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