Shendrel Konjengbam

About Shendrel Konjengbam

With over 18 years of hands-on experience in mobile app marketing, I am a seasoned…

Experience

1. Senior Digital Marketing Specialist

   Mindspa.Com

   Sep 2023 — Present · EE

   As a Digital Marketing Specialist specializing in App Store Optimization, User Acquisition, and Lifecycle Marketing, my expertise lies in driving success through a blend of strategic marketing initiatives tailored to enhance brand visibility and increase user engagement. App Store Optimization & User Acquisition:Proficient in optimizing app store listings to enhance visibility and increase downloads, utilizing insights from User Acquisition campaigns on platforms like Google Ads, Meta Ads, and Apple Search Ads to drive targeted traffic and boost app installations.Lifecycle Marketing & Re-engagement Strategies:Experienced in implementing comprehensive lifecycle marketing strategies, including personalized emails, push notifications, and in-app messages to engage users at every touchpoint, coupled with effective cold email campaigns to revive dormant users, leading to increased retention and conversions.SEO & Email Marketing:Skilled in SEO practices to improve organic search rankings and drive relevant traffic, combined with the ability to create impactful email marketing campaigns that nurture leads and drive conversions effectively.Proficient in establishing and maintaining strategic partnerships to expand brand reach and drive collaborations for mutual benefit, coupled with expertise in managing the end-to-end creative design process to deliver visually appealing and engaging content.Landing Page Optimization & Conversion Tracking:Well-versed in optimizing landing pages to improve user experience and enhance conversion rates, complemented by robust expertise in implementing conversion tracking events and tagging using GA4 & GTM for detailed performance analysis.Pre-launch Activities & Go-To-Market Strategy:Experience in orchestrating successful pre-launch activities and developing robust go-to-market strategies, including comprehensive ASO and creative direction to ensure a successful launch for products like Begininning.com.

Education

• ICFAI

  Master In Business Administration, Marketing

  2010 — 2012

Skills

• Mobile Devices
• Market Research
• Sem
• Online Advertising
• SEO
• Marketing Communications
• Solution Selling
• Business Planning
• Strategy
• E-Commerce
• Advertising
• Social Media Marketing
• Business Strategy
• Web Analytics
• Project Management
• Negotiation
• Marketing Management
• Market Analysis
• Management
• Email Marketing
• Marketing Strategy
• Lead Generation
• Customer Acquisition
• Mobile Apps Marketing
• Marketing
• Sales Process
• Leadership
• Strategic Planning
• Mobile Marketing
• Sales
• Strategic Partnerships
• Competitive Analysis
• Product Management
• Contract Negotiation
• Start-Ups
• Crm
• Online Marketing
• Social Media
• Digital Strategy
• Marketingt Strategy