Shenaz Bapooji

About Shenaz Bapooji

30+years of Marketing & Advertising experience.Currently running a Marketing Advisory to run accelerator programmes for startups among other things.Was with the MatchMove Group driving marketing strategies for MatchMove ( Fintech) & Shopmatic (Ecommerce).Key Career Highlights - 71/2 + years with the Shopmatic Group, a digitally first brand. Built Shopmatic from scratch and saw the brand all the way through, from creation to growth to acquisition- 20+ years in Advertising with Ogilvy- B2C and B2B expertise- Set up the B2B Practice Group for Ogilvy India- Multi-discipline expertise, having headed Non Advertising disciplines for Ogilvy Bangalore too- Excellent New Business Track Record- Excellent client and Partner relationships- Successfully helped build many brands across categories, countries, through time- Tech, Personal Care, FMCG, Fashion, Education, F&B, Infrastructure( Cement, Real Estate), Education, and e-commerce Some of her best brand building experiences have come from Shopmatic, Himalaya (Neem Face Wash, Toothpastes, Shampoos, Face Packs, other Face Washes in India and APac), ITC (Corporate, Infotech- Matchboxes), IIMB, Infosys, SAP, SAAB-Gripen, Biskfarm biscuits, TataSteel, Lafarge Cement, Tata Steel, Sasken, Cable & Wireless, Lenovo, Intel, Deepam Sarees, C.Krishnaiah.Chetty Jewellers, Karbonn Mobiles, GKB Opticals- Visiting faculty in top Management schools- Avid participant in panel discussions, jury member across several award shows- Won many awards for her work across brands.Shenaz\'s strengths have been to drive onmichannel strategies that help create, consolidate and grow businesses, build successful brands, convert meaningful new businesses, raise the bar on thinking and creativity, groom talent, and be single-minded about surpassing business goals & driving profitability.She has Digital and Offline expertise and is able to leverage her indepth understanding of Marketing and communication channels with impunity.Shenaz has played Mentor to many successful startups and today and is often sought for her counsel on digitizing brands and driving practical and successful strategies for startups.She is a Reiki Master and loves travelling, listening to music, writing features, exercising and making the most of each minute of her life.

Experience

1. Founder

   Skyful

   Feb 2023 — Present · IN

   SkyfulAs much as a sky will holdAs the name suggests, Skyful is a Marketing Advisory that promises to open up a skyful of wonderful opportunities for businesses, entrepreneurs, brands.Skyful offers 4 diferent engagement models for businesses and startups across all stages of funding- Marketing Advisory across all or specific aspects of brand building, depending on what the business requires- Fractional CMO consultancy for brands needing CXO counsel, beyond the everyday requirements of marketing. The role helps brands and teams stay true to the goals that the CEO has set out for the business- VC, Incubator, Accelerator partnerships - taking on brand mandates for companies funded, incubated or under the aegis of Venture Capitalists, Accelerators, Incubators, and allied specialists- Mentorship for CXOs, entrepreneurs, startups not knowing where to start with their Marketing goalsWhilst Skyful is a Marketing Advisory, we have a team of partners to serve specific execution requirements of businesses. This ecosystem works seamlessly with brands - as an extension of Skyful\'s team - to fill gaps in specialised areas like Public Relations, Performance marketing, Social Media marketing, Funding pitch decks, Digital Marketing.Skyful is #notanotheragency. We are bullish about driving the Marketing Path to Profitability for brands and are serving the huge gap that exists in the market, for the right counsel at time and price commitments that businesses can afford.

Education

• St. Xavier's College

  English Honors

  1989 — 1992

• St. Xavier's College

  Post Graduation in Advertising & Marketing

  1992 — 1993

Skills

• B2b Marketing
• Creative Strategy
• Marketing Communications
• Public Relations
• Competitive Analysis
• Digital Media
• Creative Direction
• Business-to-Business (B2b)
• Social Media
• Marketing Management
• Email Marketing
• Brand Development
• B2b
• Search Engine Marketing (Sem)
• SEO
• Crm
• Corporate Communications
• Customer Relationship Management (Crm)
• Marketing Research
• Business Development
• Media Planning
• Brand Management
• Marketing Strategy
• Integrated Marketing
• Account Management
• Strategic Planning
• Brand Architecture
• Customer Insight
• Mobile Marketing
• Social Media Marketing
• Fmcg
• New Business Development
• Corporate Branding
• Strategy
• Advertising
• Online Marketing
• Sem
• Market Research
• Market Planning
• Management