Shem Navalta
Director, Brand and Creative, SAP Brand @SAP
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WORK HISTORY
Director, Brand and Creative, SAP Brand @SAP
Vancouver, BC, CA
As Brand Director at SAP, I drive the development and execution of global brand initiatives that elevate our market presence and engage with diverse audiences. My work spans high-profile external events, brand activations, and strategic brand engagements, including being the lead in SAP\'s visual brand refresh (launched in 2023).+ Lead the development and visual execution of global brand initiatives, including high-profile external events (like SAP Sapphire, SAP TechEd, and other external events), brand activations (global campaigns and virtual marketing events), and strategic brand engagements.+ Ensure a cohesive and compelling brand presence across customer journey touchpoints and into product engagement, driving alignment with SAP’s mission and goals+ Collaborate with cross-functional teams and global agencies to deliver innovative programs and campaigns that resonate with diverse audiences
EDUCATION
Simon Fraser University
Bachelor’s Degree
SKILLS
ABOUT SHEM NAVALTA
I’m a Brand Director with over a decade of experience in the tech industry, known for transforming ideas into branded moments. My expertise lies in creating and delivering high-impact brand initiatives—from major events and activations to strategic campaigns—that resonate with diverse audiences and businesses.My background in design and communication allows me to bridge creativity and strategy, ensuring every touchpoint tells a result-driven, creative brand story.Bringing my design and communication skills, leading projects across teams, and collaborating with global agency partners, I most notably spearheaded SAP’s 2023 brand refresh. By reimagining and integrating the SAP visual brand within a single design system across all touch points, from awareness marketing to product experience, it allowed creative space and opportunities for its next decade of growth. With the visual brand refresh and updated brand positioning in 2023, SAP increased +11% in brand growth in 2024 from Interbrand. A huge percentage increase for a brand in a single year.What drives me is the opportunity to develop ideas that spark curiosity. Whether it’s a brand refresh or a global brand activation, I’m passionate about crafting work that delivers real value and leaves a lasting impression.
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