Shem Weissman

About Shem Weissman

Every aspect of a business should overflow with marketing! Marketing is figuring out who your customer is, what they value, and how to give it to them. Your customer may be the end user who purchases your product. but they may also be the rising talent you\'re trying to recruit, the investor you\'re trying to raise capital from or the current employees you\'re trying to guide to a successful career within your organization. The goals, strategies and implementation will vary for each of these audiences, and a successful company recognizes the importance of integrating marketing into all of their processes, for all of their customers. I started my first ecommerce business when I was 12 years old, and have almost 2 decades experience in all aspects, with an emphasis on digital advertising and marketing strategy. In 2016 I began studying computer science which has let me become the rare rennaisance combination of veteran digital marketer who also programs. I currently lead the marketing department at MyChoiceSoftware, where I manage a 7 figure advertising budget across multiple channels including Google Ads, Bing Ads, Facebook ads, Criteo, AdRoll, Reddit and more, and have an especially deep experience with ecommerce and Google Shopping ads, and I am Google Ads certified in everything. I focus on strategy and digital sales process development, with a strong focus on complex sales funnels which span the entire customer journey from the ad they click, to the page they land on, the offer they see, the email funnel they are placed in, the remarketing lists they get added into, and the survey they receive post-purchase. The most important part of this process is that it is tailored to a specific audience and they see 1 consistent message throughout the entire process, with each step building upon the previous and leading them down the funnel until they get to the end and you hit them with a no-brainer offer that is better than they expected. THAT is called marketing!

Experience

1. Paid Search Specialist

   Fat Earth

   Oct 2021 — Present

Education

• East Sussex College

  Information Technology