Shema Muhiga

Regional Development Manager at OrthoFX

Role
Regional Development Manager at OrthoFX
Location
Los Angeles, CA, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Shema Muhiga

With nineteen years of sales and management experience, I am a seasoned leader and a dental sales expert. I currently work as a Senior Regional Sales Manager at OrthoFX, a company that offers innovative orthodontic solutions.In this role, I oversee a team of field sales representatives and manage a portfolio of key accounts across multiple territories. I am responsible for accelerating sales growth, developing strategic partnerships, and providing business reviews and insights. I also leverage my skills in new business development, call center management, and new employee sales training to expand our customer base and enhance our brand reputation.Before joining OrthoFX, I was a District Manager at Philips, where I led a mid-sized group of field sales reps and owned a territory for the Zoom! Whitening and Sonicare portfolio. I successfully increased the user retention rate, facilitated large contracts, and established strong relationships with my accounts.I am very passionate about delivering value and satisfaction to our customers and stakeholders. I constantly seek new opportunities to learn and grow in the dental sales industry. I am also fluent in French and Spanish, which enables me to communicate effectively with diverse and global audiences.

Experience

  1. Regional Development Manager

    OrthoFX

    Oct 2025 — Present

    The Regional Development Manager at OrthoFX plays a pivotal role in driving the adoption and growth of our innovative clear aligner solutions and digital orthodontic tools across an assigned territory. Drawing from proven strategies in the orthodontics industry, this position focuses on cultivating strategic partnerships with dental professionals, orthodontists, and key opinion leaders to expand market presence, enhance practice integration, and achieve revenue targets. Based regionally, the role combines field-based execution with collaborative leadership to support OrthoFX\'s mission of delivering accessible, high-quality smile transformations.

Education

  • California State University-Long Beach - College of Business

    B.S., Management Info Syst, International Business

    2001 — 2004

  • Santa Monica College

    A.A. Degree, Computer Info System

    1997 — 2000

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