Vicki Shelton

About Vicki Shelton

As a Divisional Vice President of sales with 27 years of experience, I bring a deep…

Experience

1. Regional Director of Sales and Marketing

   Five Star Senior Living

   Apr 2023 — Present · Maryland, VA, US

   Oversee 15 assisted living & independent living communities achieving and exceed monthly budgeted sales goals. Responsible for talent assessment, onboarding, and continuous development through targeted training, coaching, and mentorship. Utilized CRM platforms to analyze performance data, lead nurturing, and drive strategic sales initiatives though digital platforms.Corporate Marketing Manager -Temporary (Aug 2020-Apr 2021)Acted as a key liaison between marketing and sales during the transition to digital marketing initiatives at Five Star Senior Living. Supported field sales teams in adapting to new strategies, driving a significant increase in qualified leads. Facilitated training sessions to enhance team understanding of digital tools, resulting in improved campaign performance.Regional Sales & Marketing Director (Aug/2013 -March/2014)Oversee sales & marketing efforts for 16 Assisted Living Communities in Indiana. Coach & train all new marketing staff. Review all marketing data to ensure financials are aligned with ROI for each community. Support National Sales Trainer with roll out of sales program within Five Star. Manage Salesforce database for Regional analysis on all sales activity.

Education

• Ball State University

  Bachelor's degree

Skills

• Multi Territory Management
• Coaching
• Leadership
• Nonprofits
• Sales
• Multi Site Management
• Non-Profits
• Marketing
• Account Management
• Healthcare
• Business Development
• Elder Care
• Training
• New Business Development
• Sales & Marketing Leadership
• Management
• Managed Care
• Executive Management
• Budget Process
• Strategic Planning
• Community Outreach