Shelton Evans

About Shelton Evans

Shelton is a Principal at INSIGHT2PROFIT. Shelton has over 8 years of experience leading and supporting clients in revenue management, profitability strategies, and execution. He has led engagements with 30+ clients at INSIGHT, spanning across more than 10 industries, including professional services, SaaS, field services, and consumer packaged goods. His expertise encompasses diverse channels, including B2B, B2C, and B2G. While Shelton prioritizes the establishment of meaningful pricing and profitability strategies for his clients his primary goal is to deliver tangible outcomes that provide significant ROI. Shelton has driven over $100M of margin improvement during his time at INSIGHT and led engagements spanning North America and EMEA​.Examples of Shelton’s experience include: ​- Led a $50M+ margin improvement for a leading field services provider with more than 40 locations through a differentiated price increase, new pricing architecture, and enhanced leakage management- Drove improvement in product adoption through the development of a go-to-market subscription and bundling pricing and product strategy for a telecommunications provider- Delivered a 5% improvement to gross margins for an advanced materials company through net price increases, refined pricing architecture, price-performance management system, and the support of the development of a pricing function​

Experience

1. Principal

   INSIGHT2PROFIT

   Apr 2026 — Present

Education

• Baldwin Wallace University

  Bachelor’s Degree

Skills

• Time Management
• Public Speaking
• Management
• Event Planning
• Strategic Vision
• Organizational Development
• Customer Service
• Powerpoint
• Microsoft Excel
• Teamwork
• Social Networking
• Collaborative Problem Solving
• Leadership
• Microsoft Word
• Social Media
• Research
• Leadership Development
• Punctuation
• Outlook
• Microsoft Office
• Relationship Management
• Data Analytics
• Quickbooks