Shelly Smith
Senior Field Marketing Manager @Apptio, An Ibm Company
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WORK HISTORY
Senior Field Marketing Manager @Apptio, An Ibm Company
Austin, TX, US
Established myself as a key contributor to a high-caliber, global sales and field marketing engine that continually exceeds competitive YoY revenue goals with targets $150M+ · Executed and led over 31 event programs that have driven $1.7M in direct pipeline attribution (and counting)· Directly supported sellers in top of funnel activities which helped them achieve 130% of quota in 2025· Provided team coverage for additional marketing programs including flagship conference and onsite meetings program, working closely with Apptio executives to organize 1:1 meetings with partners and clients· Initiated net new programs, created processes for easy replication within greater org· Mentored, trained and develop supporting marketing roles
EDUCATION
Texas State University
School of Journalism and Mass Communication, Journalism
ABOUT SHELLY SMITH
Revenue-driven field marketing leader with 10 years of marketing experience, including 7+ years driving pipeline and brand impact for B2B SaaS organizations.I operate at the intersection of sales alignment, GTM priorities, and high-visibility field programs — owning initiatives end to end to deliver measurable outcomes.Currently, I’m a field marketing manager supporting a high-performing, global sales and marketing team within IBM, where targeted event programs drive full-funnel impact and support aggressive revenue goals.I bring a strong foundation in marketing communications, enabling clear executive messaging and compelling, revenue-focused narratives.
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