Shelly Smith

About Shelly Smith

Revenue-driven field marketing leader with 10 years of marketing experience, including 7+ years driving pipeline and brand impact for B2B SaaS organizations.I operate at the intersection of sales alignment, GTM priorities, and high-visibility field programs — owning initiatives end to end to deliver measurable outcomes.Currently, I’m a field marketing manager supporting a high-performing, global sales and marketing team within IBM, where targeted event programs drive full-funnel impact and support aggressive revenue goals.I bring a strong foundation in marketing communications, enabling clear executive messaging and compelling, revenue-focused narratives.

Experience

1. Senior Field Marketing Manager

   Apptio, An Ibm Company

   Nov 2023 — Present · Austin, TX, US

   Established myself as a key contributor to a high-caliber, global sales and field marketing engine that continually exceeds competitive YoY revenue goals with targets $150M+ · Executed and led over 31 event programs that have driven $1.7M in direct pipeline attribution (and counting)· Directly supported sellers in top of funnel activities which helped them achieve 130% of quota in 2025· Provided team coverage for additional marketing programs including flagship conference and onsite meetings program, working closely with Apptio executives to organize 1:1 meetings with partners and clients· Initiated net new programs, created processes for easy replication within greater org· Mentored, trained and develop supporting marketing roles

Education

• Texas State University

  School of Journalism and Mass Communication, Journalism