Shelly Cook
Director of Marketing at Callibrity | B2B | Software Engineering | Cloud | Modernization | Consulting
- Role
- Director of Marketing B2b Custom Software Consulting Web Cloud Mobile Modernization at Callibrity
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Shelly Cook
I am leading a growth marketing engine for a scaling software consulting company. I landed my role at Callibrity as the first marketing employee after building my entire career on B2B specific lead generation, sales, and marketing for software product companies ranging in size and industry. As Callibrity\'s Director of Marketing, I wear many hats such as: Developing the marketing strategy and executing Aligning cross-functional teams toward common goals Implementing data driven marketing programs and attribution models Introducing inbound marketing methodology and digital marketing SPECIALTIES: Buyer Personas Customer Journey Maps Go-to-Market Strategy Product Launches Tradeshows Inbound Marketing Strategy Sales Enablement Case Studies Lead Generation Campaign Management Conversion Rate Optimization Content Development Client Relationships INTERESTS: Technology Consulting SaaS B2B Digital Marketing Product Marketing INDUSTRY EXPERTISE: Insurance Financial Services eCommerce Retail Public Sector Health & Human Services Manufacturing SOFTWARE SKILLS: HubSpot Marketing Platform Certified HubSpot CRM & Sales Platform Certified Google Analytics & Ads Certified SEMRush ChatGPT
Experience
Director of Marketing B2b Custom Software Consulting Web Cloud Mobile Modernization
Jul 2017 — Present · Cincinnati Area, US
Callibrity was founded in 2007 by developers to provide full development life cycle consulting services for mid to large sized companies. Callibrity was ranked in 2017 as the 5th fastest growing company in Cincinnati, 2017 Best Places to Work, and named as one of America\'s Fastest Growing Companies in the Inc list. My role at Callibrity is to: Develop a marketing strategy to attract new clients and consultants Create rich new content to support the marketing strategy Own marketing execution to capitalize on Callibrity’s momentum in the technical consulting field
Education
Miami University
Master of Business Administration (M.B.A.), Marketing
2013 — 2015
University of Kentucky
Bachelor of Arts (B.A.), Integrated Strategic Communication, Cum Laude
2006 — 2010
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