Shelly Tzoumas

About Shelly Tzoumas

I build markets, not just campaigns.I specialize in blue-ocean positioning, helping companies move out of feature-driven competition and into uncontested market space with a story buyers, analysts, and the broader market can quickly understand, repeat, and adopt.Across AI, edge computing, and cybersecurity, I lead marketing at the moments that matter most.At Latent AI, I rebuilt the company’s foundational narrative and led the PR and communications strategy that introduced the brand to the market. This narrative-first approach delivered visibility that outperformed private edge AI peers on volume, quality, and geographic reach, all on a disciplined budget, while establishing strong market recognition.The result was sustained, high-impact coverage that positioned Latent AI as a trusted authority in production-grade edge AI and created a durable blue-ocean narrative that competitors now reference rather than challenge.Beyond narrative, I design and execute marketing programs and teams that drive adoption. From email nurture and content strategy to integrated campaigns and social engagement, I’ve led multiple product launches with full GTM programs, built sales enablement engines that support pipeline generation, and executed conference strategies that combine brand authority with qualified opportunity creation. I’ve repeatedly repositioned companies and products from component-focused messaging to solutions-oriented storytelling aligned with real buyer needs and faster sales cycles.I’m equally effective in the operational trenches. I’ve built and evolved full martech stacks, partnered closely with sales leadership to implement and maintain CRM infrastructure, improved forecasting accuracy, and enabled cross-functional visibility. I’ve also designed analyst relations programs that deliver published validation from leading firms, consistently positioning products as category leaders rather than fast followers.My background spans AI, edge AI, security operations, managed detection and response, endpoint and network security, SIEM and SOAR, threat intelligence, and incident response. I bring both technical fluency and strategic judgment to every initiative.I work with AI and security founders to create category clarity, establish credibility, and convert market attention into a durable pipeline and growth.

Experience

1. Head of Marketing

   Latent Ai

   Jun 2024 — Present · Princeton, NJ, US

   I am building the end-to-end marketing function from the ground up for an early-stage edge AI startup, spanning positioning, demand generation, content, events, and social.I have established foundational GTM infrastructure, processes, and messaging to support scale from early adoption through growth.I drive product launches through ICP identification and targeted campaigns, delivering comprehensive marketing bill of materials and accelerating market adoption.I build and execute an event-led demand generation motion, leveraging flagship conferences, media visibility, and speaking engagements to drive qualified pipeline and reinforce category leadership.I have scaled and activated social media as a strategic thought-leadership and demand channel, significantly increasing follower growth and engagement to amplify the category narrative and market visibility.I coined and drove the “Edge-First vs. Cloud-First” framework, shaping industry discourse on edge AI and establishing a blue-ocean narrative that analysts, media, and competitors adopted.Impact highlights- 90+ total media placements, 65+ unique stories, across tier-1 trade, business, policy, and mainstream outlets in six countries- Coverage spanning both technical and mainstream audiences, from embedded systems and defense to broad business media- Combined estimated monthly readership of 153M+- Dual recognition across commercial and defense markets, including CRN’s Edge Computing 100 and Defense Daily thought leadership visibility- Elevated executive positioning through bylines, expert commentary, and national defense credibility

Education

• Oklahoma City University

  Bachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication

  1986 — 1990

• National Defense University

  Computer and Information Systems Security/Information Assurance

  2008 — 2012

• George Mason University

  Educational/Instructional Technology

  1993 — 1994

Skills

• Training Delivery
• Marketing Strategy
• Sox Compliancy
• Integration
• Pci Standards
• Strategy
• Technical Writing
• Analysis
• Entrepreneurship
• Consulting
• Public Policy
• Public Relations
• Project Management
• Information Security
• Social Media Marketing
• Computer Security
• Nist 800-53
• Management
• Networking
• Strategic Planning
• Public Speaking
• Program Management
• Security
• Enterprise Software
• Iso 27001
• Leadership
• Adult Education
• Outlook
• Nist
• Marketing Communications
• Marketing
• Governance
• Strategic Communications
• Policy
• Event Planning
• Microsoft Office
• System Administration
• Team Leadership
• Standards Compliance