Shelly Spiegel
President @Sunnyside Up Consulting
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WORK HISTORY
President @Sunnyside Up Consulting
Sunnyside Up helps small and mid-size organizations build a company culture that attracts top talent, boosts retention, increases engagement, fuels productivity, and drives profits. We also provide a full range of consulting services to help all-remote organizations thrive.
EDUCATION
The University of North Carolina at Chapel Hill
BA, Journalism
The Catholic University of America, Columbus School of Law
JD, Communications Law
SKILLS
ABOUT SHELLY SPIEGEL
I’m a founder, culture architect, and remote work pioneer. I partner with in-office, hybrid, and fully remote organizations to build better cultures that fuel growth. I’ve founded and led three companies where I championed a thriving workplace culture without sacrificing profits. In 2001, I launched Fire Engine RED, a marketing, tech, and analytics firm. It was one of the first fully remote companies in the U.S. Fire Engine RED was also the first remote company to be recognized by Inc. Magazine as a 2011 Top Small Company Workplace, for “creating an engaged, passionate, and innovative workforce.”Over 22 years at Fire Engine RED, I designed a workplace where employees felt seen, valued, and inspired. Under my leadership, Fire Engine RED became a highly trusted brand in higher education. It also earned a reputation for its strong, positive culture. Fire Engine RED’s people-centered culture consistently attracted top talent who were proud to call it home- 98% Employee retention rate in the year the company was sold - 80% Executive team members with tenure of 8+ years - 77% New hires through employee referrals- 64% Employees with 5+ years at the company- 34% Employees with 10+ years at the company In 2023, I sold Fire Engine RED to a leading higher education marketing and enrollment agency. I credit the successful sale to my longstanding team.In 2019, I published Fully Remote: How to set up, lead, and manage your own successful all-remote company, the first guide for work-from-anywhere leaders. It served as an invaluable resource for organizations during the COVID-19 pandemic. Find out how I can help your organization build a vibrant culture that attracts top talent, boosts retention, increases engagement, fuels productivity, and drives profits.
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