Shelly Porter Hayden

UPSIDE Foods | Booth MBA

Role
Director of Marketing at UPSIDE Foods
Location
San Francisco, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Shelly Porter Hayden

Consumer-obsessed brand builder dedicated to leveraging brand and innovation strategy experience in combination with Chicago Booth MBA to bridge the gap between foundational business planning and integrated innovation and communications planning. Skilled in innovation strategy, strategic marketing management, campaign development, media planning, sales design and support, revenue growth management, consumer promotions, brand identity development, product launches, website creation, project management, omnichannel marketing strategy and execution, environmental design.

Experience

  1. Director of Marketing

    UPSIDE Foods

    Oct 2025 — Present

Education

  • ESSEC Business School

    Master of Business Administration (MBA), Luxury Brand Management

    2017 — 2017

  • University of Wisconsin-Madison

    B.A., Strategic Communication, Communication Sciences & Rhetorical Studies

    2007 — 2011

  • The University of Chicago Booth School of Business

    Master of Business Administration (M.B.A.), Marketing Management, Statistics & Econometrics, Entrepreneurship

    2014 — 2017

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Shelly Porter Hayden — Director of Marketing at UPSIDE Foods in San Francisco, CA, US | Unifers