Shelly Porter Hayden
UPSIDE Foods | Booth MBA
- Role
- Director of Marketing at UPSIDE Foods
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Shelly Porter Hayden
Consumer-obsessed brand builder dedicated to leveraging brand and innovation strategy experience in combination with Chicago Booth MBA to bridge the gap between foundational business planning and integrated innovation and communications planning. Skilled in innovation strategy, strategic marketing management, campaign development, media planning, sales design and support, revenue growth management, consumer promotions, brand identity development, product launches, website creation, project management, omnichannel marketing strategy and execution, environmental design.
Experience
Director of Marketing
Oct 2025 — Present
Education
ESSEC Business School
Master of Business Administration (MBA), Luxury Brand Management
2017 — 2017
University of Wisconsin-Madison
B.A., Strategic Communication, Communication Sciences & Rhetorical Studies
2007 — 2011
The University of Chicago Booth School of Business
Master of Business Administration (M.B.A.), Marketing Management, Statistics & Econometrics, Entrepreneurship
2014 — 2017
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