Shelly Huang
Strategic VP Marketing | Driving Growth in DTC, CPG & Wellness Tech | Expertise in Brand & Hyper-growth Strategies | 2x Company Exits | ex Gympass, Unilever, Godiva
- Role
- VP of Marketing and Creative at Boxie
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Shelly Huang
Full-stack marketing executive proficient in both brand and performance marketing, excelling in scaling DTC, CPG, and marketplace businesses. Led companies like Triplemint and Graze through significant growth and profitable exits. Drives sustainable growth through focus on consumer insights and scalable acquisition channels to market with purpose. Dedicated people motivator (managed diverse teams up to 35 across international markets) adept in corporate communications and experience interfacing with the board. Key Superpowers: Strategic Thinker: Brings clarity to ambiguity by implementing structured processes and prioritizing initiatives based on impact. Resourceful Problem Solver: Excels at identifying opportunities to maximize impact, even when resources are limited. Commercially Oriented: Focuses on what drives growth and efficiency. It’s not about getting stuff done, but getting the right stuff done.
Experience
VP of Marketing and Creative
Aug 2024 — Present · New York, NY, US
Lead marketing and growth for a fast-scaling premium pet care brand, overseeing brand strategy, eCommerce, shopper marketing, and design. Drive profitable expansion across Amazon, Chewy, key national retailers, and DTC through integrated brand, retail, and digital strategies.
Education
New York University
Bachelor of Arts (BA), Psychology & Pre-Business
2001 — 2005
Skills
- Market Research
- Team Leadership
- Marketing Research
- Branding & Identity
- Strategy
- Marketing
- Business Strategy
- Global Brand Development
- Consumer Packaged Goods Marketing
- Digital Marketing
- Cpg
- Pricing Strategy
- Integrated Marketing
- Advertising
- Packaging Design
- Strategic Influence
- Competitive Analysis
- Marketing Communications
- Retail Packaging
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Food Packaging
- Product Development
- Beauty Industry
- Project Management
- Strategic Planning
- Brand Architecture
- Fmcg
- Brand Development
- Segmentation
- Consumer Products
- Product Marketing
- Product Innovation
- Leadership
- Positioning
- Customer Insight
- Marketing Management
- Management
- Team Building
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