Shelly Reed
Operations Supervisor @Co-operators
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WORK HISTORY
Operations Supervisor @Co-operators
Extensive expertise in SR4 and A1/A1T operating models, including expectations, contracts, workflows, and competency requirements.Lead multiple personal lines agency teams across Ontario, ensuring service excellence, sales alignment, and consistent adherence to Model Agency standards (OA1/OA2).Promote a coaching culture that emphasizes accountability, continuous improvement, and high‑quality coaching across sales and operations.Deliver structured coaching and performance management to drive excellence, identify development gaps, and elevate team capability.Partner with Talent Advisors on recruitment and onboarding to build strong talent pipelines and accelerate new‑hire readiness.Co‑lead on the Commercial Auto project, providing multi‑line and operational expertise.Enhance operational efficiency by optimizing processes, reporting practices, CRM use, and micro‑strategy insights.Ensure compliance with agency contracts, regulatory requirements, planning expectations, and standardized procedures.Deep understanding of agency operations, sales goals, client service expectations, business processes, and CRM/technology platforms.
EDUCATION
Loyalist College
Business Administration Diploma, Business Administration
SKILLS
ABOUT SHELLY REED
I am a passionate and people‑focused operations leader with 20+ years of experience in insurance and financial services, known for building strong coaching cultures, elevating team capability, and driving measurable improvements in performance, client experience, and operational execution.My career spans multi‑line insurance operating models, distribution leadership, financial services, and multi‑branch operational oversight. I thrive in environments undergoing change and transformation—bringing calm leadership, strategic clarity, and a strong focus on people development.I’m recognized for: Leading high‑performing teams and strengthening culture Coaching excellence, performance management & talent development Deep operational and agency model expertise Optimizing processes, workflows, and CRM effectiveness Managing risk, compliance, and complex transformational initiatives Building strong relationships across teams, advisors, and leaders Delivering consistent operational results with accountability and heartAt my core, I believe strong leadership is rooted in integrity, coaching, collaboration, and empowering people to succeed. I’m dedicated to continuous learning, professional development, and bringing out the best in the teams I support.
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