Shelly Demotte Kramer

About Shelly Demotte Kramer

I\'m the founder and principal analyst at Kramer & Co, an independent research and analyst advisory firm. I work alongside some of the biggest technology vendors in the world and also enjoy working with emerging tech disruptors, helping them dominate and shape markets and industries. I\'m a serial entrepreneur, and founded my first of many companies in my early 30s and I have deep expertise in building, growing, and scaling companies. In 2016, I co-founded Futurum Research and helped grow and scale the company, doubling revenue each of the last three years, while also leading operations and managing the analyst team. My expertise centers around all things tech: DX, Customer Experience (CX), Cloud, Artificial Intelligence/Machine Learning, ESG, 5G, SaaS, Automation and Robotics, Mobility, Cybersecurity, and Collaboration, and my work with CEOs, CMOs, CIOs, CISOs, CXOs, and more, mean that my insights on innovation, disruption, customer experience, and transformation aren’t based on hypothesis—they’re based on real world experience and real world success. I am regularly recognized by AR Insights as one of the top 100 technology analysts in the world. I\'ve been recognized as an influential expert on Hybrid Cloud, Digital Transformation (#13/Top 100), the Future of Work 38/100) the IoT (#66/Top 100), Cloud (#38/Top100), and Big Data (#42/Top 100). I\'ve also been recognized for expertise as one of the top influencers in B2B Marketing. Recent recognition includes:2025 Acumatica Top 16 Industry Experts in ERP Technology (AI, Innovation, DX)2023 Onalytica\'s Who\'s Who in 5G (top 50)2022 Monthly Recognition by AR Insights in the Top 100 Industry Analysts2022 Women Who Rocked as B2B Industry Influencers2021 Spent the entire year in the top 100 of AR Insights Top 100 Industry Analysts2019 Digital Scouting Top 100 Digital Influencers (#8/10•••18 Future of Recruitment Top 100 Influencers (29/10•••18 Top 25 Future of Work Influencers to Follow on Twitter2018 Digital Transformation: Top Influencers, Brands and Publications35 Leading Women Entrepreneurs Paving the Way for Success Future of Work: Top 100 Influencers and BrandsBrand 24: Top 100 Marketing Influencers Top 200 Content Marketing Global Influencers If you\'d like to explore working together DM me or give me a call at 81••••••00. Please, no sales pitches.

Experience

1. CEO Principal Analyst

   Kramer & Company

   Sep 1994 — Present

   Kramer & Co. was founded by industry analyst Shelly Kramer, providing market research,advisory, brand strategy/messaging consulting, sales enablement guidance/contentdevelopment, and lead generation services. Shelly has a proven track record of servingtech industry clients and helping B2B vendors attain and maintain a competitiveadvantage. She and her team provide insights that technology vendors utilize todevelop and drive solutions and services designed to meet B2B buyers\' needs in arapidly evolving, increasingly complex, AI-powered, technology-driven era.Our ExpertiseKramer & Co. tracks trends for a wide range of technology areas, including- Artificial Intelligence and Machine Learning- Customer Experience (CRM, Collaboration, Contact Center, UCaaS, CCaaS)- Cloud Computing- Commerce and Payments Industry- Data and Analytics- Devices- Digital Transformation- Enterprise SaaS- Security- SustainabilityWhy Partner with Kramer & Co?Our clients, including some of the most recognized names in technology, choose us forour:Deep Industry Insight: Founded and led by Shelly Kramer, consistently ranked amongthe top 20 global technology analysts by ARInsights\' ARchitech Analyst Power 100, ourresearch is grounded in real-world experience, not hypothesis.Strategic Focus: We help technology vendors identify and capitalize on marketopportunities, refine messaging, and develop strategies and content that resonates with B2B buyers atevery stage of the decision-making journey.Proven Results: Our guidance has helped clients double revenue, increase marketshare, and successfully navigate digital transformation challenges.Independent Perspective: As an independent firm, we deliver objective, unbiasedanalysis that clients can trust to inform critical business decisions.

Skills

• Keyword Research
• Competitive Analysis
• Sem
• Analytics
• Public Relations
• Marketing Management
• Entrepreneurship
• Advertising
• Website Development
• Google Analytics
• Copywriting
• Web Design
• Facebook
• Online Marketing
• Content Development
• Digital Strategy
• Digital Marketing
• Social Networking
• Social Media Measurement
• Social Media Marketing
• Web Marketing
• Content Marketing
• Market Research
• Linkedin Training and Development
• Social Marketing
• Brand Management
• Content Strategy
• Marketing Strategy
• Marketing
• Auditing
• Linkedin
• Web Strategy
• Blogging
• Training & Development
• Wordpress
• Social Media Monitoring
• Web Analytics
• Social Media Audit
• Integrated Marketing
• Public Speaking