Michelle D.
Senior Vice President of Marketing at Aurora Parts
- Role
- Senior Vice President of Marketing at Aurora Parts
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Michelle D.
Marketing leader experienced in driving business growth and developing high-performing teams while utilizing the latest in digital marketing and technology.• Proven ability to develop and manage omnichannel marketing strategies to increase sales and profitability• Analytical mindset with a passion for KPIs and profitable marketing ROI• Branding, UX, e-commerce strategy development• Unique understanding of Martech applications and their interaction with company systems, gained through experience in marketing IT services • Transformational leadership: experienced at managing through change, designing and leading optimal performing teams, inspiring and building a positive work environment with opportunities for growthSpecialties:#DigitalMarketing • Positioning • Team Leadership • #Branding • Lead Generation • Strategic Planning • #MarketingAutomation • SEM/SEO Budgeting • Sales Enablement • Social Media • Pricing & Margin Analysis • Six Sigma • Product Management • Customer Satisfaction • Competitive & Market Research • CRM Implementation • Product Management & Launch
Experience
Senior Vice President of Marketing
Jan 2026 — Present
Education
University of Wisconsin-Platteville
Bachelor of Arts, Speech Communications, Business, Marketing
Lubar College of Business
MBA, Marketing
Skills
- Lead Generation
- Salesforce.com
- Social Media Marketing
- SEO
- Sales Management
- Advertising
- Direct Sales
- Strategic Planning
- Social Media
- Cross-Functional Team Leadership
- Marketing Strategy
- Business Development
- Digital Marketing
- Marketing Automation
- Strategy
- Product Management
- Customer Relations
- Lead Management
- Marketing
- Hubspot
- Business Process Improvement
- Customer Satisfaction
- Product Marketing
- Product Development
- Search Engine Optimization (SEO)
- Strategic Marketing Planning
- Six Sigma
- Product Launch
- Crm
- Budgets
- Inbound Marketing
- Leadership
- Team Building
- Management
- Crm Implementation
- Process Improvement
- Competitive Analysis
- Customer Service
- Contract Negotiation
- Digital Marketing Experience
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