Shelly Crabtree Linkerhof
- Role
- Head of Marketing Communications, Americas at Clariant
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Shelly Crabtree Linkerhof
International Strategic Marketing, Brand Strategy, Content Marketing, Marketing…
Experience
Head of Marketing Communications, Americas
Apr 2020 — Present
Oversee all communications for the company covering the Western Hemisphere. Responsibilities range from corporate positioning, crisis & issues management, marketing communications, digital communications, and employment engagement. Collaborating and connecting countries ranging from Canada to Argentina that encompass multiple key industries like Oil & Gas, Automobile, Construction, Health Care, Industrial Applications, Paints and Coatings, and Consumer Care. We are a company focused on Innovation and Sustainability of specialty chemicals. Major responsibilities include: - Develop and set the marketing communication strategies for the multiple business segments for the Americas region - Represent the company as the Americas region spokesperson and lead in Crisis Communications - Oversee the development and implementation of integrated market communication programs that support the marketing and sales goals of the company\'s Business Units including public relations, branding, advertising, tradeshows, digital marketing, and internal promotion. - Build Brand Ambassadors with regional employee base through corporate programs, promoting business & service unit objectives and projects
Education
Naveen Jindal School of Management, UT Dallas
MBA, International Marketing
1997 — 1999
Northwestern University
Certificate of Completion , Marketing
2019 — 2019
Azusa Pacific University
BS, Marketing
1991 — 1995
Skills
- Project Management
- Management Consulting
- Business Development
- Downstream Oil & Gas
- Change Management
- Negotiation
- Market Research
- Customer Relationship Management (Crm)
- Video Production
- Business Strategy
- Public Relations
- Brand Management
- Account Management
- Global Marketing
- Strategic Communications
- Strategy
- Management
- Sales
- Marketing Communications
- Internal Communications
- Direct Mail
- Marketing Strategy
- Sales Management
- Marketing
- Leadership
- Website Development
- Strategic Planning
- New Business Development
- Team Building
- B2b Marketing
- Business Process Improvement
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