Shelly B.
Senior Project Manager @Edelman
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WORK HISTORY
Senior Project Manager @Edelman
CA
EDUCATION
Institute of Canadian Advertising
C.P.P.P & C.A.A.P Certifications, Advertising & Direct Marketing
Centennial College
Interactive Digital Media Certification, Digital Project Management
Sheridan College
PMP Certification, Project Management
York University
Bachelor’s Degree, Business, Management, Marketing, and Related Programs
McMaster University Continuing Education
Certificate , Digital Communication and Media/Multimedia
Canadian Marketing Association
E-Business Certificate, Digital Communication and Media/Multimedia
ABOUT SHELLY B.
Project management comes naturally to Shelly through her attention to detail, proactive approach, and drive for success. Of note, in 2022 she led campaigns for Manulife Bank and CAA Insurance that won 2 Gold Marcom awards. Shelly stays abreast of new technologies and market changes, thus ensuring her clients can do the same. Having gained experience in direct marketing, she understands the complexities of data management and print production. Digital training and experience allows her to integrate direct marketing insight with agility and technical acumen. Contributions to digital advertising, social media marketing and CMS have been recognized by industry leaders, securing her work with Tangerine Bank, First Niagara Bank (@ Sapient Nitro), and with Scotiabank (@ Venture) with Arlene Dickinson. As a senior project manager, Shelly leads teams to exceed the challenge of complex and integrated campaigns. She brings a unique breadth of insight to marketing project management, truly becoming a valued partner for her clients. Focusing on best practices and collaborative leadership, Shelly continues to deliver high-impact projects and superior client satisfaction.
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