Shelly Williams
Director, Partnership Marketing @iFIT
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WORK HISTORY
Director, Partnership Marketing @iFIT
EDUCATION
University of Colorado Boulder
BS
SKILLS
ABOUT SHELLY WILLIAMS
I am a strategic global marketing executive specializing in partnerships, subscription growth, and B2B marketing initiatives in the TV/Entertainment/Streaming/Connected TV industry. I excel at optimizing high-impact global marketing campaigns that drive revenue and build brands. I know how to forge strategic partnerships, achieve measurable goals and drive sales & growth. I\'m motivated by data and customer insights and use that information to make informed decisions. I create efficiencies and elevate brands.My expertise and skills are in partnership marketing, account management, strategic partnerships, subscription acquisition, distribution marketing, account acquisition campaigns, and collaboration with business partners. I believe it’s instrumental to collaborate with senior leadership to analyze, strategize, and execute comprehensive business & marketing plans. I consider myself a mentor and leader and thrive when I have the chance to build high-performing marketing teams that deliver exceptional results in highly competitive markets.
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