Shelly Palmer

About Shelly Palmer

Initiative-taking, top-producing, strategic, and energetic sales leader with a proven history of exceeding targets, expanding market share, and driving revenue growth. Accomplished and purposeful professional known for building high-performing teams and delivering strategic solutions that accelerate performance. Recognized for integrity, leadership excellence, and a relentless focus on customer success. I am a strong communicator and analytical person with sharp business acumen and a passion for execution.

Experience

1. Inbound Sales Director

   Comcast Business

   Aug 2019 — Present · Denver, CO, US

   Leads strategy and execution across six inbound sales acquisition channels, Senior Business Sales Representatives (Sr. BSR), Business Sales Representative (BSR), Digital/Web Team, Senior Marketing team (Sr. OBSR), Qualified Team (OBSR), and the Sales Development Team (SDR), driving consistent YoY growth and operational excellence.• Delivered over $48M in revenue over six years through targeted programs, performance coaching, and cross-channel alignment.• Demonstrates strategic resilience in monetization efforts, maintaining stable ACQ ARPS amid acquisition volume declines. Proactively addressed a 17.43% reduction in sold factored revenue, driven by a 33% YoY drop in qualified calls, through targeted sales initiatives. Delivered a 21.01% CAGR improvement in data close rates, reflecting enhanced sales targeting and conversion efficiency. Navigated mixed CBM Line Sales performance—offsetting segment declines with over 30% growth in others through upsell strategies and incentive programs. Sustained monetization in key segments and drove incremental ARPS gains through strategic product mix optimization.

Education

• California State University-Sacramento

  BA, Communications

  1988 — 1990

Skills

•  Budget Control
• Event Planning
• Solution Selling
• Business Planning
•  Vendor Relationships
• Vendor Management
• Direct Sales
• Channel Partners
•  Event Planning
• Account Management
• Program Management
• Technology Needs Analysis
• Cross-Functional Team Leadership
• Product Marketing
• Vendor Relationships
•  Client Needs Assessment
•  Revenue Growth
• Sales Process
• Management
• Sales
• Retail
• B2b
• Wireless
• P&L Management
• Customer Satisfaction
• Product Management
•  Sales and Marketing Management
• Strategy
• Sales Operations
• Customer Retention
•  Process Optimization
• Mobile Devices
• Human Resources
•  B2b Partnerships and Relationships
• Leadership
• Strategic Partnerships
• Telecommunications
• Salesforce.com
• Channel
• Selling