Shelly Morris

About Shelly Morris

What lights me up? Uncovering hidden insights that unlock opportunities and transform businesses!I am Shelly Morris, a strategic insights leader who transforms complex data into compelling stories that architect growth for brands and shape the future. As a data storyteller, I\'ve turned market intelligence into multimillion-dollar opportunities across entertainment, consumer products, automotive, and healthcare.At Paramount Global, I didn\'t just analyze data—I crafted the stories behind impactful growth opportunities, designed competitive scorecards that redefined market positioning, and expanded capabilities that guided franchise strategies for iconic brands like PAW Patrol, SpongeBob, and Teenage Mutant Ninja Turtles. My approach? I listen to what consumers aren\'t saying, decode market signals before they become trends, and leverage frameworks to turn insights into sustainable revenue growth and enhanced customer experiences.Beyond traditional analytics, I excel at leading high-impact special projects that bridge strategy and execution—whether it\'s exploring new revenue streams, developing innovative partnerships, optimizing customer journey touchpoints, or creating strategic roadmaps for untapped opportunities. My strength lies in taking ambiguous challenges and turning them into structured, actionable growth initiatives that drive both business results and customer satisfaction.What drives my impact: • Data Storyteller: I transform complex analytics into compelling, actionable business stories that inspire decision-making and enhance consumer experiences • Consumer & Product Strategy: I decode behavioral shifts and give voice to consumer truths that others miss, placing the customer at the front-end of every strategy • Growth & Transformation: I design data-driven frameworks and systems that deliver measurable results and sustainable competitive advantagesWhether I\'m developing competitive intelligence, leading digital transformation projects, analyzing consumer behavior patterns, or expanding capabilities, I thrive at the intersection of human behavior, market dynamics, and strategic vision. I\'m passionate about helping organizations anticipate change, understand their consumers deeply, and build strategies that create lasting value as well as memorable experiences.Ready to turn your data into your competitive advantage? Let\'s connect and explore how we can architect your next growth story together.

Experience

1. Consultant

   tonies®

   Oct 2025 — Present

   Drive data transformation and translate market trends into strategic insights that inform product development, go-to-market strategy, and commercial planning across global markets. Build governance frameworks and evaluate pricing and portfolio opportunities to strengthen market positioning and enable more effective cross-functional decision-making.

Education

• The George Washington University

  MS, Engineering Management

• North Carolina Agricultural and Technical State University

  BS, Mechanical Engineering

• Duke University - The Fuqua School of Business

  Master of Business Administration (MBA), Marketing

  2010 — 2012

Skills

• Consulting
• Business Relationship Management
• Public Relations
• Business Strategy
• Change Management
• Organizational Development
• Brand Developement
• Leadership
• Corporate Branding
• Marketing
• Strategic Financial Planning
• Business Analysis
• Event Management
• Corporate Communications
• Non-Profit Administration
• Customer Engagement
• Digital Communication Strategy
• Budgets
• Marketing Activation
• Advertising
• Event Planning
• Product Development
• Connecting People
• Market Analysis
• Strategic Planning
• Brand Management
• Cross-Functional Team Leadership
• Competitive Intelligence
• Marketing Strategy
• Project Management
• Budget
• Leadership Development
• Strategy
• Brand Awareness
• Strategic Partnerships