Shelly Marchetti
VP, Ventures & Licensing @United Talent Agency
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WORK HISTORY
VP, Ventures & Licensing @United Talent Agency
Beverly Hills, CA, US
Co-Lead Licensing Group within the Ventures Group Co-Lead Studio/Business Development within the Ventures Group - Incubated Chamberlain Coffee @chamberlaincoffee.com in the Fall of 2019 with founder Emma Chamberlain- Launched 4U by Tia https://4ubytia.com- Launched Rinna Beauty and Rinna Wines with Lisa Rinna- Represented Blippi for all licensing and leading children\'s media company Moonbug focusing on both Blippi and Cocomelon- Representing Rachel Zoe for all licensing initiatives, securing categories in children\'s, beauty, home and fashion- Launching a men\'s skin care brand with a leading athlete Fall of 2023
EDUCATION
FIDM
Merchandising & Marketing
ABOUT SHELLY MARCHETTI
Procuring, creating and building world-leading licensed and incubated brands can be challenging. I\'m an accomplished Licensing Executive with extensive experience leading product strategy, multi-million dollar contract negotiations, brand management, multimedia marketing and customer engagement initiatives for major corporate brands and celebrities across the beauty, fashion, home, digital food and toy industries.
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