Shelly Gayner

General Counsel & Global Head of Licensing @Mob Entertainment

San Rafael, CA, US
EMAILS
s••••••••@mobentertainment.com
MOBILE NUMBERS
+16•••••••71

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WORK HISTORY

Jan 2024 — Present

General Counsel & Global Head of Licensing @Mob Entertainment

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San Francisco, CA, US

EDUCATION

N/A

Pepperdine Law

J.D., Legal

N/A

UC Santa Barbara

B.A., Political Science

SKILLS

Software LicensingAttorneySenior Legal CounselConsumer ProductsLicensing,Brand ManagementMusic LicensingBrand LicensingDigital MediaPromotionsCopyright LawVideo GamesGeneral CounselIntellectual PropertyTelevisionLeadershipSocial GamesDigital DistributionLicensingManagementCorporate PoliciesCorporate CounselProduct DevelopmentDigital MarketingFilmGeneral Corporate CounselMobile GamesLegalSenior CounselBusiness Development, InternationalOnline GamingEntertainmentAdvertisingInternational NegotiationsDay-to-Day Legal AdviceMonetizationInteractive EntertainmentSponsorshipInternational Business LawCasual Games

ABOUT SHELLY GAYNER

I am an accomplished in-house senior counsel working extensively in the gaming and consumer products industries. I work in partnership with all organizations within a company including; Marketing, Communications, Product Development, Sales, IT, Business Development, Operations, Facilities and Human Resources. My experience has given me the opportunity to do legal work in Marketing/Promotions/Licensing for Sponsorships, all Major League Sports, and with the world\'s best known brands.WHO I SERVE:I serve the business organizations within the client companies I work for. C-Level executives and everyone within their various business units who have legal and business decision making roles. INDUSTRIES I SERVE1. Games (console, web and mobile)2. Consumer Products3. Entertainment (movie, music and publishing)4. Software and Hardware5. TechnologyI AM KNOWN FOR- Building relationships and establishing trust- Being reliable and an independent, creative thinker- Being a team player - Communicating clearly and effectively- Business acumen beyond contract negotiationAREAS OF EXPERTISE: International - I have transacted business in over 20 countries Intellectual property - searches / registration / protection Licensing (inbound and outbound) Marketing & Communications Sweepstakes & Contest (legality and rules) Product Development (internal and outsourced) Sales & Retail (mom-and-pop to big box retailers and e-commerce) Information Technology (SaaS and software licensing) Employment (Agreements, corporate policies, day-to-day legal advice for employee related issues) Facilities (maintenance & leases) Privacy & Data ProtectionMORE ABOUT ME…I am passionate about world travel, the San Francisco 49ers, the Oakland A’s and most importantly, the two masterpieces I am raising to be happy and contributing members of society. I count my ski days annually and aspire to ski in all the great resorts of North America and beyond!

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