Shelly Auyeung
Communications Manager @The Ritz-Carlton, San Francisco
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WORK HISTORY
Communications Manager @The Ritz-Carlton, San Francisco
San Francisco, CA, US
Develop and execute marketing strategy including plans and budget with the goal of driving revenue and supporting total hotel goals. Promote on-brand messaging to customers through digital, social media, and traditional channels to build awareness and increase market share. Manage Public Relations and Social Media agencies to align with hotel image, messaging, and business objectives.
EDUCATION
Cornell University
Digital Marketing Certificate, Marketing
San Francisco State University
Integrated Marketing Certificate, Integrated Marketing Program
San Francisco State University
Bachelor of Arts, Broadcast & Electronic Communication Arts
SKILLS
ABOUT SHELLY AUYEUNG
Highly motivated, creative, results-oriented professional specializing in marketing and public relations and with a background in television production. My specialties include social media communications; social influencer strategy and partnerships; marketing strategy; press release creation; story pitching resulting in print, online and broadcast coverage; event planning, management and execution; collateral and advertisement writing and production; website copy writing; plus managing interviews, video and photo shoots. I’m also an avid photographer with published images in various lifestyle publications including 7x7.com and Haute Living.
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