Shelli Copelan

About Shelli Copelan

In today’s fast-paced business environment, I believe high-growth doesn’t have to come at the expense of employee well-being, company culture, or sustainable practices. In fact, they should all be woven into the very fabric of how you scale a business.For me, success is measured by more than profit—it\'s about how we treat our people, how we care for the planet, and how we deliver an unforgettable experience to every customer. This is why I partner with CEOs and boards to build strategies that honor the company’s brand soul while driving meaningful and sustainable growth.Shelli is a successful CEO whose career has spanned iconic brands such as Starbucks Coffee, Disney, Planet Fitness and Alamo Drafthouse Cinemas. Her journey has taken her across diverse geographies, including the U.S. and Greater China, and through industries ranging from retail and entertainment to fitness and software development. She has held a wide range of roles in operations, real estate, human resources, brand management, and executive leadership. Key experiences include driving high growth, developing talent, building infrastructure, leading M&A, overseeing successful company transactions, and serving on boards as both CEO and board member. The common thread throughout her career is a passion for serving people, scaling businesses while preserving brand integrity, and fostering community through the experiential economy.

Experience

1. Board Member

   Fitness Connection USA

   Jan 2023 — Present

Education

• University of California, Riverside

  Bachelor of Arts (BA)

Skills

• Market Research
• Team Leadership
• Human Resources
• Competitive Analysis
• Inventory Management
• Start-Ups
• Organizational Development
• Coaching
• Leadership Development
• Marketing
• Account Management
• Project Management
• Change Management
• Team Management
• Business Development
• Strategy
• Product Management
• Training
• New Business Development
• Mentoring
• Management Consulting
• Sales Management
• Performance Management
• Crm
• Employee Training
• Cross-Functional Team Leadership
• Business Strategy
• Marketing Strategy
• Social Media
• Recruiting
• Strategic Thinking
• Retail
• Product Marketing
• Sales
• Management
• Team Building
• Time Management
• Entrepreneurship
• Product Development
• Executive Management