Shellie Ruth

About Shellie Ruth

Senior leader with 15+ years of experience delivering business impact and cultivating the growth of brands through customer-centric marketing strategy and digital acceleration. Demonstrated success in enhancing brand awareness, promoting engagement, and generating leads. Broad experience across Medical/Healthcare Device, Biotechnology, Pharmaceuticals, Retail, Food & Beverage, and Technology sectors in B2B and B2C settings. • Marketing Communications Strategy. Forward-thinking, impactful leader of integrated and omni-channel marketing and communications strategies specifically aligned with objectives in business achievement, customer experience, and revenue growth. Broad and deep background in market research, customer / patient segmentation and targeting, and multi-dimensional campaign and content development—including demand generation, lead generation, brand awareness, community engagement, thought leadership, and product positioning.• Digital Experience & Technology. Expert in identifying and implementing digital and technology use cases in partnership with IT to transform marketing efforts; stabilize and reduce operating tasks; and drive marketing automation, email management, social media strategy, and SEO structuring. Proficient in Pardot and Eloqua marketing automation tools; Hootsuite and Meltwater social media channel management; Google Analytics and Looker Studio dashboards; and Veeva digital asset management platform. • Business Impact & Cross Collaboration. Effectively partners across regional and global commercial, scientific, regulatory, and business stakeholders to inform, support, and foster alignment. Delivers comprehensive messaging and strategy that enables successful project execution and goal achievement. • Transformation & Change. Key contributor, director, and innovator of transformations, improvements, and education that enhance organizational performance, culture, and capabilities—from developing and implementing project management processes and tools to defining / analyzing KPIs and implementing / owning the totality of the RACI matrix. • Leadership Effectiveness. Achievement focused, influential leader who identifies, nurtures, and leverages individual strengths to amplify team performance and transform marketing outcomes from mediocre to exceptional. Trusted relationship builder with the ability to create harmony across functions and direct productive agency and technology vendor partnerships.

Experience

1. Senior Manager, Integrated Marketing

   Resmed

   Sep 2024 — Present · San Diego, CA, US

Education

• San José State University

  Bachelor of Science (B.S.), Advertising

  2000 — 2002

Skills

• E-Commerce
• Marketing Communications
• Online Marketing
• Digital Strategy
• Advertising
• Integrated Marketing
• User Experience
• Information Architecture
• Marketing Strategy
• Search Engine Optimization (SEO)
• Google Analytics
• Trade Shows
• Email Marketing
• Online Advertising
• Print
• Project Management
• Account Management
• Digital Marketing
• Retail Marketing