Shellie Bailey-Shah
Communications Director at Beaverton School District
- Role
- Director of Communications & Community Involvement at Beaverton School District
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Shellie Bailey-Shah
Shellie Bailey-Shah has extensive experience creating engaging, consumer-facing content…
Experience
Director of Communications & Community Involvement
Jul 2020 — Present · Beaverton, OR, US
Communicate vision and priorities of Oregon\'s third largest K-12 school district comprised of students, 4,500 staff members and 54 schools. Manage communication and community involvement department, serve as district’s spokesperson and advise superintendent on all issues related to public relations and community engagement.• Oversee external and internal messaging, including crisis communications, across all platforms (print, video, web, social media), ensuring accuracy, clarity and transparency. • Focus on strategic storytelling to bolster public support for school district and public education. Grew Instagram followers by 387%, Facebook followers by 54%, in addition to growing YouTube subscribers to 6.1K and 850K views. • Develop information campaigns to garner voter support for local levy and bond measures. Successfully passed a $723M construction bond and $205M levy in same year.• Increased district-community partnerships, valued at more than $1.25M/year. Expanded district-run free clothing program, increasing the number of students served by 223%.• Won 2025 NSPRA Emerging Leaders Award, honoring top 7 school communication professionals in the country.• Honored with 9 state and 15 national awards, including the nation\'s top school public relations award, 2024 NSPRA Gold Medallion.
Education
Northwestern University
School of Communications: Bachelor of Science
Northwestern University
Medill School of Journalism: Master's Degree
Skills
- Storytelling
- News Reporting
- Web Writing
- Blogging
- Anchoring
- Investigative Reporting
- News Writing
- Broadcasting
- Video Editing
- Broadcast Journalism
- Web Content Writing
- Television
- Producing
- Interviewing
- Social Media
- Field Producing
- Photography
- Broadcast
- Web Design
- Journalism
- Copyediting
- Fundraising
- Videography
- Public Speaking
- Web Management
- Video
- Consumer Reporting
- Travel Writing
- Marketing
- Copy Editing
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