Shelley Mika

About Shelley Mika

I\'m a writer and brand strategist who just might surprise you with the creative ways I…

Experience

1. Owner, Writer, Brand Strategist

   Mika Ink

   Jan 2006 — Present · Omaha, NE, US

   Writer, content marketer, and brand strategist helping companies and individuals build iconic brands and achieve their goals through creative strategies, powerful language and strong brand voices.Clients: Large and small businesses across the United States and beyond.My role: • Understand clients’ businesses• Unearth how they uniquely meet the needs of their target audience• Develop and communicate unique value propositions• Create marketing, advertising, brand, and other promotional content• Help them stand out in the marketplace and onlineProject types:• Brand identity development• Content marketing• Blogs• eBooks• eBriefs• Whitepapers• Websites• Infographics• Editorial content• Advertorials• Webinars• Email campaigns• Advertising campaigns• Social media campaigns• Employee communications• Brand discovery• Taglines• Product/company names• Brand guidelines• Brand communications• Brochures• Reports (e.g, Corporate Sustainability, Survey Results, Industry Trends)• Writing workshops• ConsultingIndustry experience:• Fleet management• Telematics• Automotive• Work trucks• Heavy equipment and machinery• Wealth management• Data storage• Software and technology• Transportation/shipping• Logistics• Insurance• Education• Engineering• Consulting• Fitness

Education

• University of Connecticut

  MA, English Literature

  2000 — 2002

• University of Nebraska-Lincoln

  Bachelor of Arts - BA, English Language and Literature/Letters

Skills

• Digital Marketing
• Speech Writing
• Email Marketing
• Editing
• Online Marketing
• Content Development
• Brand Development
• Web Content
• Technical Writing
• Advertising
• Magazines
• Adobe Creative Suite
• Marketing
• Copy Editing
• Corporate Communications
• Content Strategy
• Publishing
• Editorial
• Creative Writing
• Direct Mail
• Strategic Communications
• Publications
• Ap Style
• Marketing Communications
• Facebook
• Content Management
• Press Releases
• Direct Marketing
• Copywriting
• Journalism
• SEO
• Newsletters
• Publicity
• Social Networking
• Public Relations
• Internal Communications
• Proofreading
• Media Relations
• Creative Strategy
• Social Media Marketing