Shelley Hofman
Director of ABM and Demand Generation at Avaya | Integrated Campaigns Expert | Coffee Lover
- Role
- Director, Abm and Demand Generation at Avaya
- Location
- Danville, CA, US
- LinkedIn followers
- 500 followers
About Shelley Hofman
Strategic B2B demand generation leader with more than 20 years of experience designing and executing integrated programs that drive pipeline and revenue growth. Proven success in balancing creative, strategic, and analytical thinking to deliver impactful campaigns and events, from concept through execution and ROI reporting. Excel at leading and collaborating with cross-functional teams to deliver results and achieve ambitious goals. Passionate about standout marketing, goal setting, aligning campaigns to sales targets, executing with attention to detail, and having some fun along the way.Expertise: strategic demand planning and ROI projections, integrated marketing across channels, copywriting, messaging, organic and paid social media, paid search and display advertising, ABM programs, customer programs (campaigns, reviews, case studies, customer testimonials, user groups), lead flow management, field marketing, sales/SDR/marketing alignment, lead funnel mapping, campaign results reporting/analysis, marketing dashboard management.MarTech skills: Hubspot, Marketo, Pardot/Account Engagement, Salesforce, Demandbase, LinkedIn Ads, Google Ads, Google Analytics, Qualified, Canva, Asana, ClickUp, BrightTalk, SalesLoft, ZoomInfo, Zapier, Tableau, ChatGPT, Gemini, Perplexity, Gamma, Lovable, Base44 (playing with AI app builders).
Experience
Director, Abm and Demand Generation
Mar 2026 — Present · San Francisco, CA, US
Education
California State University, Chico
BS, Business Administration
Université Paris-Sorbonne
Cultural studies and French
Skills
- Saas
- Strategy
- Integrated Marketing
- Management
- Multi-Channel Marketing
- New Business Development
- Demand Generation
- Marketing Automation
- B2b
- Public Relations
- Strategic Partnerships
- Lead Generation
- Corporate Communications
- B2b Marketing
- Marketing
- Marketing Strategy
- Channel Partners
- Salesforce.com
- Marketing Management
- Email Marketing
- Sales Operations
- Marketing Communications
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