Shelley Hahn

About Shelley Hahn

A results-oriented marketing strategy and communications expert, Shelley Hahn, CBC, MBA has served in leadership roles at Fortune 50 companies and advertising agencies. Her experience helping companies achieve business goals spans a diverse range of complex industries including health care, financial services, manufacturing, and legal services.Shelley excels at strategic planning, leading cross-functional teams, solving problems, improving processes, and driving strong results. She was described by a supervisor as having “a strong work ethic and integrity beyond reproach…capable, composed, competent and focused”.CORE COMPETENCIES:• Strategic planning• Developing and executing integrated strategic marketing and communications plans• Leveraging market research & consumer insights to identify growth opportunities• Cross-functional team leadership• Launching and growing companies, products, brands, and service lines• B2B, B2B2C, B2C, and D2C marketing management• Developing strategic partnerships• Building strong relationships with clients, distributors, and business partners• Successfully managing agencies, projects, sponsorships, events, and vendors• Brand management• Product management• Digital advertising, SEO, SEM, Google Analytics, & social media• Advertising, targeted marketing, email marketing, database marketing, & PR• Content development, copywriting, & editing• Strong communications skills• Change management• Continuous improvement• Innovation• Negotiating• Coaching, mentoring & motivating teamsPlease contact S••••••••@gmail.com or (51••••••81 to discuss marketing, strategy, communications, and brand management opportunities.

Experience

1. Business Change Director

   Elevance Health

   Sep 2023 — Present

Education

• University of Cincinnati Carl H. Lindner College of Business

  MBA, Marketing

  1992 — 1994

• Thomas More University

  BA, AA, Business Admin, Psychology

  1989 — 1992

Skills

• Product Marketing
• Social Media Marketing
• Integrated Marketing
• Marketing
• Managing Multi-Million Dollar Budgets
• Advertising
• Market Planning
• Lead Generation
• Leadership
• Strategy
• Health Insurance
• Business Development
• Digital Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• B2b
• Direct Marketing
• Public Relations
• Strategic Planning
• B2b Marketing
• New Business Development
• Creative Direction
• Social Media
• Management
• Team Building
• Account Management
• Marketing Management
• Copywriting
• Sales
• Web Design
• Email Marketing
• Marketing Communications