Shelley Gretlein
GM, CPO, CMO, Board Advisor: Growth, GTM, Partner Ecosystems
- Role
- CMO (Interim) at FARO INSIGHT
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Shelley Gretlein
Accomplished and customer-centric executive, recognized for my transformational leadership supported by exceptional communication skills including extensive Investor Relations experience, strong branding expertise, and deep technical insights. My background in the B2B software industry spans legacy transitions, subscription models, SaaS, and XaaS, positioning me as a global leader in business growth at scale, brand management, internal and external communications, as well as product and market strategy. My approach revolves around holistic business execution to drive profitable growth.My passion lies in integrating technology with innovation to enhance everyday life. My skill set combines a unique blend of high-tech knowledge, software and SaaS proficiency, platform experience, and a commitment to adding customer value—all complemented by vision, strategy, and world-class communication. Comfortable embracing big ideas and steering large organizations through substantial change management initiatives and successful transformations Successfully built and transitioned legacy product lines to SaaS and XaaS recurring revenue streams Proficient in crafting compelling narratives, logical flows, and impactful visuals from seemingly disparate facts Passionate about leading and nurturing talented teams, with a track record of guiding professionals to thrive and achieve unprecedented success A distinctive blend of creativity, business acumen, and technical expertise, I find inspiration in combining these elements to consistently deliver exceptional results and have fun
Experience
CMO (Interim)
May 2025 — Present · Lake Mary, FL, US
Running global marketing organization for 3D metrology and Digital Reality Business in addition to SVP for the Building Insights division while my colleague is on leave.
Education
Northwestern University - Kellogg School of Management
Executive MBA, Brand Strategy
Missouri University of Science and Technology
Bachelor of Science - BS, Engineering Management
1996 — 2000
Northwestern University - Kellogg School of Management
Kellogg on Branding, Business, Management, Marketing, and Related Support Services
2012 — 2012
Texas McCombs School of Business
Accounting and Finance for non-Finance Managers, Accounting and Finance
2010 — 2010
University of California, Berkeley, Haas School of Business
Product Management, Marketing/Marketing Management, General
2012 — 2012
Missouri University of Science and Technology
Bachelor of Science - BS, Computer Science
1996 — 2000
Texas McCombs School of Business
Leading Innovation in Existing Organizations, Marketing/Marketing Management, General
2012 — 2012
Texas McCombs School of Business
Leading High Performance Teams, Business Administration and Management, General
2011 — 2011
Missouri University of Science and Technology
Minor, French and Mathematics
1996 — 2000
Skills
- Product Marketing
- Pxi
- Software
- Robotics
- Analog
- Leadership
- Gpib
- Labview
- Data Acquisition
- Instrumentation
- Programming
- Signal Processing
- Product Development
- Embedded Systems
- Electronics
- Sensors
- Automation
- Engineering Management
- Management
- Test Stand
- Ni Labview
- Labwindows/Cvi
- Testing
- Fpga
- Embedded Software
- Cross-Functional Team Leadership
- Digital Signal Processors
- Pcb Design
- Team Management
- Project Management
- Test Automation
- Machine Vision
- Program Management
- Software Engineering
- Systems Engineering
- Product Management
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