Shelley Fitzwater Dawson
Top 200 Central Florida Realtor® | 2x Best of the Best | Windermere & Winter Garden Luxury Advisor
- Role
- Managing Partner at Local By Design
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Shelley Fitzwater Dawson
Ranked among the Top 200 agents in Central Florida out of more than licensed professionals, and a two-time recipient of Local Magazine’s Best of the Best Realtor® award (2024 & 2025), I specialize in strategic real estate advisory throughout Windermere, Winter Garden, and the greater Central Florida market.I focus on properties in the $650K–$3M range, serving move-up families, executives, and relocating professionals seeking lifestyle-driven communities.My approach is rooted in market intelligence and thoughtful positioning. Pricing is both mathematical and psychological — requiring real-time data analysis, buyer behavior insight, and controlled launch strategy. I prioritize preparation, leverage, and clarity so my clients feel confident in every decision.As a Windermere resident, active in the Butler Chain boating community and a member of one of the area’s oldest country clubs, I live the lifestyle I represent — giving my clients an insider’s perspective on community dynamics beyond the numbers.Awards & Recognition (Highlights)• Voted Best of the Best Realtor® - The Local Magazine (2024, 2025)• Orlando Real Producers: Top 1% of Agents in 4 Counties (20••••25)• Orlando Regional REALTOR® Association - Gold Million Dollar Club (20••••24)• RE/MAX Prime Properties - Hall of Fame & Platinum Club (20••••24)
Experience
Managing Partner
Jul 2014 — Present · Windermere, FL, US
Local Marketing Company for events and advertising focused on the Real Estate Industry
Education
University of Florida
Associates Degree
1993 — 1996
University of Florida
Associate of Arts and Sciences - AAS
University of Central Florida
Bachelors
Rollins College
Masters in Human Resource Management, MHR
2009 — 2011
University of Central Florida
B.A. History, Latin American History, Spanish
1996 — 1998
University of Central Florida
Bachelor of Arts - BA
Skills
- Team Leadership
- Marketing Communications
- Sem
- Event Planning
- Direct Mail
- Event Management
- Business Development
- Digital Marketing
- Employee Training
- Sdlc
- Social Media
- Management
- Full-Cycle Recruiting
- Selling
- Sales Management
- Strategy
- Online Advertising
- Training
- Advertising
- Recruiting
- Media Relations
- Advertising Sales
- Training & Development
- Online Sales
- Press Releases
- Digital Media
- Sales
- Event Marketing
- Email Marketing
- Direct Recruiting
- SEO
- Mentoring
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