Shelley Fitzwater Dawson

Top 200 Central Florida Realtor® | 2x Best of the Best | Windermere & Winter Garden Luxury Advisor

Role
Managing Partner at Local By Design
Location
Orlando, FL, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Shelley Fitzwater Dawson

Ranked among the Top 200 agents in Central Florida out of more than licensed professionals, and a two-time recipient of Local Magazine’s Best of the Best Realtor® award (2024 & 2025), I specialize in strategic real estate advisory throughout Windermere, Winter Garden, and the greater Central Florida market.I focus on properties in the $650K–$3M range, serving move-up families, executives, and relocating professionals seeking lifestyle-driven communities.My approach is rooted in market intelligence and thoughtful positioning. Pricing is both mathematical and psychological — requiring real-time data analysis, buyer behavior insight, and controlled launch strategy. I prioritize preparation, leverage, and clarity so my clients feel confident in every decision.As a Windermere resident, active in the Butler Chain boating community and a member of one of the area’s oldest country clubs, I live the lifestyle I represent — giving my clients an insider’s perspective on community dynamics beyond the numbers.Awards & Recognition (Highlights)• Voted Best of the Best Realtor® - The Local Magazine (2024, 2025)• Orlando Real Producers: Top 1% of Agents in 4 Counties (20••••25)• Orlando Regional REALTOR® Association - Gold Million Dollar Club (20••••24)• RE/MAX Prime Properties - Hall of Fame & Platinum Club (20••••24)

Experience

  1. Managing Partner

    Local By Design

    Jul 2014 — Present · Windermere, FL, US

    Local Marketing Company for events and advertising focused on the Real Estate Industry

Education

  • University of Florida

    Associates Degree

    1993 — 1996

  • University of Florida

    Associate of Arts and Sciences - AAS

  • University of Central Florida

    Bachelors

  • Rollins College

    Masters in Human Resource Management, MHR

    2009 — 2011

  • University of Central Florida

    B.A. History, Latin American History, Spanish

    1996 — 1998

  • University of Central Florida

    Bachelor of Arts - BA

Skills

  • Team Leadership
  • Marketing Communications
  • Facebook
  • Sem
  • Event Planning
  • Direct Mail
  • Event Management
  • Business Development
  • Digital Marketing
  • Employee Training
  • Sdlc
  • Social Media
  • Management
  • Full-Cycle Recruiting
  • Selling
  • Sales Management
  • Strategy
  • Online Advertising
  • Training
  • Advertising
  • Recruiting
  • Media Relations
  • Advertising Sales
  • Training & Development
  • Online Sales
  • Press Releases
  • Digital Media
  • Sales
  • Event Marketing
  • Email Marketing
  • Direct Recruiting
  • SEO
  • Mentoring

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