Shelley Farro

About Shelley Farro

I am a Director of Marketing and a strategic leader specializing in accelerating growth for technology-powered innovators within the digital health and pharmacy sectors. I excel at translating business strategy into actionable market campaigns that drive measurable sales ROI and enhance brand equity. Currently, at Advanced Rx, I am a key driver in the integration and market launch of major acquisitions, including the strategic positioning and integration of AHCS into the Advanced Rx brand. My focus is on leveraging technology to enhance client experience and operational efficiency across the continuum of care. Core Expertise: Digital Health & Pharmacy Marketing: Deep experience with technology driven pharmacy services company ~ Advanced Rx, independent pharmacy associations, major retailers (Value Drug Mart, Safeway, Sobeys Wholesale), and B2B client strategy for technology-focused solutions.Strategic Growth & Positioning: Proven track record in developing and executing go-to-market strategies, scaling ventures, and building high-performance marketing functions.Leadership: Held executive team roles and served as a consultant, bringing an entrepreneurial agility to corporate strategic initiatives.My foundation is built on a Bachelor\'s Degree in Marketing and leadership roles across the healthcare, pharmacy and CPG industries. I bring a dynamic, results-oriented approach to every challenge, ensuring marketing efforts are tightly aligned with business objectives.

Experience

1. Senior Director of Marketing

   Advanced Rx

   Apr 2024 — Present · Fort Myers, FL, US

   Within this new and exciting chapter of my career, I am going back to my roots where I began my marketing career in the Pharmacy Industry. I am developing and executing a comprehensive marketing plan that will help increase brand awareness, generate qualified leads, and supports the overall business objectives.Overarching Responsibilities Include- Developing and implementing a data-driven marketing strategy aligned with our company goals- Conducting market research and competitor analysis utilizing DEEP AI RESEARCH to identify opportunities and develop insights- Oversee all aspects of the marketing budget, ensuring efficient allocation of resources- Manage the development and execution of marketing campaigns across various channels (digital, print, video, social media, etc.)- Lead the team in creating compelling content (website copy, video production, email, blog posts, brochures, etc.)- Build and maintain strong relationships with key industry partners and influencers- Track and analyze marketing campaign performance and recommend optimizations- Stay up-to-date on industry trends and best practices in healthcare marketing- Lead the development of brand positioning and messaging for our pharmacy services- Help organize and facilitate, annual meeting events, forums and conferences- Support the sales team with marketing initiatives that drive lead generation and conversion.

Education

• NAIT (Northern Alberta Institute of Technology)

  Associate’s Degree, Marketing

  1986 — 1988

• Athabasca University

  Bachelor’s Degree, Marketing

  1989 — 1990

Skills

• Marketing Strategy
• Brand Management
• Direct Marketing
• Social Media Marketing
• Strategy
• Marketing
• Advertising
• Marketing Communications
• Brand Development
• Strategic Planning
• Sales
• Shopper Marketing
• Competitive Analysis
• Management
• Crm
• Business Development
• Leadership
• Strategic Marketing Consultancy
• Market Planning
• Social Media
• Integrated Marketing
• Account Management
• Customer Insight
• Online Marketing
• Corporate Branding
• Online Advertising
• Product Marketing
• Marketing Management
• Digital Marketing
• Brand Awareness
• Forecasting
• Retail
• Consumer Products
• Brand Architecture
• Marketing Research
• Relationship Marketing
• Lead Generation
• Segmentation
• Trade Marketing
• Public Relations