Shelley Scholl
Senior Marketing Manager, Cat Reman and Cat On-Highway Truck at Caterpillar Inc.
- Role
- Senior Marketing Manager at Caterpillar Inc.
- Location
- Arlington, TX, US
- LinkedIn followers
- 500 followers
About Shelley Scholl
I\'m a strategic marketing leader with 25+ years at Caterpillar Inc, where I\'ve driven brand growth, built high-performing teams, and launched global campaigns that connect strategy with measurable business outcomes. Currently leading Cat Reman\'s brand strategy, I developed and executed a comprehensive marketing roadmap, from building an in-house team to establishing agency partnerships and driving a 204% surge in impressions and 450% growth in web traffic year over year. I spearheaded a data-driven dealer engagement model that helped pilot locations realize 18% year one sales growth and has scaled globally. I thrive at the intersection of storytelling, analytics, and cross-functional collaboration - building marketing ecosystems that elevate awareness, accelerate adoption, and generate results. Whether launching multi-channel campaigns, guiding product to market strategies, or crafting executive ready business cases, I bring energy, structure, and vision to every challenge.Beyond the business, I\'m passionate about empowering others. I founded Caterpilars Women\'s Initative Network chapter in DFW and serve as the Marketing Chair for the Remanufacturing Industries Council, helping to elevate industry visibility and equity in leadership.
Experience
Senior Marketing Manager
Jan 2020 — Present · Dallas-Fort Worth, TX, US
Responsible for development and execution of marketing strategy for Cat Reman brand inclusive of web, social, video, and print deliverables for overall brand as well as product specific content. This included recruiting and onboarding personnel, developing strategic partnerships with marketing agencies, and implementation of an internal and external communication plan to drive improved brand awareness across our employees and dealer network in addition to customers.
Education
Bradley University
BSME, Mechanical Engineering
1995 — 1999
Kaplan University
MBA, Business Administration
2007 — 2009
Skills
- Sales Management
- Heavy Equipment
- Sales
- Change Management
- Cross-Functional Team Leadership
- Team Building
- Services Marketing
- New Business Development
- Forecasting
- Continuous Improvement
- Six Sigma
- Opportunity Analysis
- Marketing
- Business Planning
- Operations Management
- Strategic Planning
- Opportunity Identification
- Process Improvement
- Sales Operations
- Business Process Improvement
- Marketing Support
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