Shelley Paasch

About Shelley Paasch

As the Strategic Initiatives & Outreach Advisor for SoloRay Inc, I lead efforts to design, implement, and sustain cross-sector strategies that advance organizational goals through stakeholder engagement, program alignment, and strategic planning. Leveraging over 15 years of experience in economic development, grant management, and collaboration, I support clients in building meaningful partnerships, aligning funding with long-term priorities, and navigating complex regulatory and policy environments to drive measurable community and economic impact.Guided by my StrengthsFinder qualities—WOO (winning others over), positivity, communication, achiever (hard-working), and arranger (optimizing resources)—I am dedicated to facilitating productive collaborations and allyships. These strengths enable me to engage effectively, inspire confidence, and organize complex initiatives.I originate from Ohio (NE) by way of Florida (panhandle), California (northern & southern) and now reside in the unmistakably, unique Lawrence, Kansas.

Experience

1. Strategic Initiatives Outreach Advisor

   Soloray Inc

   Jul 2025 — Present

   Develop and guide strategic initiatives that align with client goals, funding opportunities, and community needs.Lead outreach efforts to build and maintain strong relationships with public, private, and nonprofit stakeholders.Facilitate stakeholder engagement sessions, listening tours, and strategic planning workshops to ensure inclusive, collaborative planning processes.Provide subject matter expertise on aligning post-award grant activities with long-term organizational strategies.Design communication strategies and engagement frameworks to support transparency, accountability, and shared ownership of initiatives.Track policy trends and funding landscapes to inform strategic decision-making and identify new opportunities.Assist clients in translating complex regulatory guidance into actionable strategies.Support cross-functional teams in designing metrics and evaluation tools to measure success and ensure program sustainability.

Education

• Florida State College

  Radio And Television Broadcasting

• Kent State University

  Bachelor's Degree Program Coursework, Communications and Social Sciences

• The Academy of Radio Broadcasting

  Radio And Television Broadcasting, Licensed Certification

• THE ACADEMY OF RADIO BROADCASTING

  certified, Radio Broadcasting

  1996 — 1996

• The University of Kansas

  Entrepreneurial and Small Business Operations

• The University of Kansas

  Entrepreneurship/Entrepreneurial Studies

  2020

• Florida State College at Jacksonville

  Radio & Television Broadcasting

Skills

• Social Networking
• Social Media Marketing
• Strategic Communications
• Strategic Planning
• Fundraising
• Proposal Writing
• Program Management
• Event Planning
• Grants
• Workshop Facilitation
• Philanthropy
• Press Releases
• Newsletters
• Policy
• Public Relations
• Media Relations
• Leadership
• Grant Writing
• Staff Development
• Public Speaking
• Marketing
• Management
• Program Development
• Team Building
• Non-Profits
• Economic Development
• Program Evaluation
• Social Media
• Editing
• Email Marketing
• Government
• Nonprofits
• Coaching
• Leadership Development
• Event Management
• Non-Profit Administration
• Public Policy
• Customer Service
• Conflict Resolution
• Marketing Communications