Shelley Odonnell
Digital Publications Manager & Design Lead @National Capitol Contracting, LLC
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WORK HISTORY
Digital Publications Manager & Design Lead @National Capitol Contracting, LLC
US Department of State National Foreign Affairs Training Center - Arlington, VA, US
Lead design strategy and production for complex federal digital publications and visual communications, managing a two-person design and development team in a highly regulated, deadline-driven environment. Own end-to-end design and production of complex long-form documents and digital publications for federal clients, from concept through final delivery Manage and mentor a two-person design and front-end development team, setting visual standards and reviewing all deliverables for quality and brand consistency Invited as subject matter expert on competitive proposal responses, contributing Red Team review feedback on media operations, workflows, art direction, and branding — recognized by pursuit leadership for significantly increasing the accuracy and quality of the submission Establish and enforce brand governance, visual standards, and accessibility requirements (Section 508, EPUB3) across all client deliverables Translate dense technical and training content into clear, visually structured documents that improve comprehension and usability for diverse audiences Partner with senior leadership and subject matter experts to develop and present design concepts and visual solutions for client-facing and executive-level communications
EDUCATION
General Assembly
Letter of Completion, User Experience (UX) Design
Belmont University
Bachelor of Fine Arts - BFA, Design and Visual Communications, General
ABOUT SHELLEY ODONNELL
I design proposals that win work. With 20 years in graphic design and a deep background in A/E/C business development, I specialize in the full visual lifecycle of competitive pursuits — from kickoff and storyboarding through final production. My anchor experience comes from seven years as Lead Graphic Designer at CDM Smith, where I was embedded in pursuit teams responding to RFPs, RFQs, and SOQs for large-scale infrastructure projects across water, transportation, and environmental sectors.What I do: Full proposal layout and production (covers, dividers, spreads, technical graphics) Storyboarding and pursuit theme development in collaboration with proposal managers and SMEs Pink and Red team review support and comment resolution Custom technical illustrations, process diagrams, and data visualizations Brand governance, template systems, and firm-wide design standards PowerPoint shortlist interview decks and executive presentationsIn my current role at National Capitol Contracting, I lead design strategy for complex federal publications and manage a design team — bringing the same discipline around quality, consistency, and deadline management that proposal work demands.I\'m actively seeking Senior Graphic Designer or Proposal Design roles at A/E/C firms, open to hybrid positions between Denver and Fort Collins, CO, or remote.Portfolio: shelleyodonnell.myportfolio.com
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