Shelley Love

About Shelley Love

Helping Brands Stand Out & Scale Up | Digital Marketing Director | Creative Strategist with 20+ Years of Impact Helping brands stand out and scale up—that’s been the heart of my career for over 20 years. I’m a results-driven Digital Marketing Director and Creative Strategist with deep experience in building high-performing marketing programs across B2B and B2C industries. Whether launching a brand from scratch, executing full-scale rebrands, or developing lead-gen campaigns that deliver measurable ROI, I bring a unique blend of creativity, strategy, and data fluency to every project. I have led corporate rebrands and digital marketing strategies that increased website traffic and online presence by over 500% as well as helped generate over $20M in new business revenue annually. I’ve also founded and operated a successful creative agency, led cross-functional teams, and built marketing ecosystems using platforms like HubSpot, Salesforce, Marketo, Google Analytics, and the full Adobe Creative Suite. Core Strengths: • Brand Strategy & Creative Direction • SEO/SEM, PPC & Performance Marketing • CRM & Marketing Automation • Content Strategy & Storytelling • Web Design, Video Production, and Event Marketing • Team Leadership & Cross-Functional Collaboration I’m passionate about telling stories that connect, building systems that scale, and helping businesses grow with intention. Let’s connect if you’re looking for creative collaboration, marketing leadership, or a fresh perspective to drive results.

Experience

1. Marketing Manager

   Security Engineers, Inc.

   Sep 2018 — Present · Birmingham, AL, US

   Complete rebranding of both ICA & SEI including new logos, marketing material, website, uniforms, etc.• Created new look & design for all advertising and marketing collateral for both companies.• Designed and maintain both company’s websites.• Manage 18+ social media accounts for both companies including bi-weekly social media posts, designing ads, sponsoring ads, PPC campaigns, etc.• Research, write and edit blog posts consisting of at least 2 blogs per month as well as weekly safety tips.• Manage/track results of Pay Per Click Marketing campaigns.• Plan, design & execute special events for both companies including holiday parties, retirement parties, manager’s meetings, career fairs/hiring events, golf tournaments, training seminars, sponsored seminars, etc.• Research and find new avenues to target high-end clients• Generate sales leads through Sales Navigator, Sales Genie, LinkedIn and other online research.• Market to prospective applicants including managing sponsored ads on job sites, planning & execution of booths at career fairs, assist with interviews and onboarding of new hires as needed.• Create proposals, info packets, slick sheets, brochures, video presentations, etc for sales and regional managers for RFP’s & RFQ’s.• Manage marketing budget and decide which avenues of advertising are bringing in the most ROI.• Design, order and manage marketing for 12 locations.• Weekly analytics and KPI’s for all forms of social media and all website urls.• SEO for both companies websites and online presence.

Education

• Auburn University

  Graphic Design

• Auburn University

  Graphic Design