Shelley Hallier
Senior Vice President Marketing @Clearwave Fiber
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WORK HISTORY
Senior Vice President Marketing @Clearwave Fiber
Savannah, GA, US
Responsible to devise and lead marketing strategy for customer acquisition in both residential and commercial markets, establish and evolve a growing brand, and lead product development and product integration. Responsible for continuous optimization of consumer pricing and promotional strategies and plans to ensure competitiveness, and balance subscriber and revenue growth. Accountable to maximize community engagement and cultivate customer loyalty in order to drive and maintain market penetration. Responsible for direct management of eCommerce and residential inside sales channels.
EDUCATION
Rockhurst University
BA, Liberal Arts
SKILLS
ABOUT SHELLEY HALLIER
Marketing executive with a demonstrated track record of optimizing project, campaign, and process performance. 30 years of total experience with 25 years in Marketing. Consistently successful designing and executing against short- and long-range plans that fully leverage assets at hand (people, dollars, services, and distribution) to achieve marketing objectives. Proficient at balancing multiple conflicting metrics and constituencies, and measuring success. Spearheaded brand reintroduction for privately-owned B2B2C that resulted in $100+ Million-dollar sale of same. Recognized as a high-potential, passionate, and decisive leader with exceptional talent management and cross-functional partnership capabilities.Specialties- Business, Marketing & Brand Strategy- Product pricing- Product positioning- Campaign strategy & execution- New customer acquisition & sales promotions- Customer retention programs- Program measurement- Short- and long-range planning- Qualitative and quantitative research- Competitive analysis- Presentations and Pitches- PR & Community Engagement- Event Planning & Execution- Organizational Strategy & Development
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