Shelley Gudzak

Director of Admissions @Bishop John J. Snyder High School

Jacksonville, FL, US

Engagement marketing is my main focus at Snyder to introduce new families to the benefits of a Catholic education. and includes a wide variety of strategic tactics. In addition to personal outreach via school visits, campustours, Open Houses, and other special events we utilize email marketing (Constant Contact) and social media feeds on Facebook, Twitter and Instagram to providing branded content to the community about Jacksonville\'s \"newest\" Catholic high school. Since 2012, I have earned the Constant Contact\'s \"All Star\" designation for creating email marketing with high open rates and significant click-through completion rates. Prior to becoming the Director of Admissions, I was the Director of Advancement (Development) for fifteen years. This work included a successful Capital Campaign in 2008, the implementation of an Annual Appeal (to fund tuition assistance), the creation of the Spring Fling Auction and, the always fun, Cardinal Classic golf tournament. None of these events would be successful without dedicated volunteers who assist in the planning and execution of each event. Benefits to Snyder from these activities resulted in many infrastructure developments including a new classroom building, athletic facilities and technology improvements.

Florida Southern College

BA

Florida Southern College

Bachelor of Arts - BA