Shelley Smith
AEC Marketer ► Strategist ► Storyteller ► AI Enthusiast I McMillan Pazdan Smith
- Role
- Senior Marketing Manager at McMillan Pazdan Smith Architecture
- Location
- Charleston, SC, US
- LinkedIn followers
- 500 followers
About Shelley Smith
Content Strategist | AEC Communicator | Making Content Work Smarter I\'m a marketing…
Experience
Senior Marketing Manager
McMillan Pazdan Smith Architecture
Mar 2022 — Present · Charleston, SC, US
I conduct market research and competitor analysis to identify opportunities and trends in our industry. Annually, I develop and execute strategic marketing plans to drive business growth. To help establish our firm as an authority and innovator in the industry, I work with SMEs to share their insights, perspectives, and ideas in content for proposals, blogs, white papers, and social media platforms. Additionally, I optimize the company website for SEO and user experience, and I analyze website analytics to inform strategic decisions. I have extensive experience in creative storytelling, which is crucial when communicating differentiators in the competitive AEC environment. By leveraging compelling narratives, I highlight what sets our firm apart, simplify complex ideas, and make them more relatable and memorable to our clients. Through written content, graphic design, and multimedia formats, storytelling enables me to convey the unique value propositions and strengths of our people and experience.
Education
Francis Marion University
Bachelor of Arts
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.