Shelley Dillon
Campaign Operations & Management | CRM | Digital Marketing
- Role
- Marketing Insights Advisor, Customer Lifecyle Marketing at Cigna Healthcare
- Location
- Duxbury, MA, US
- LinkedIn followers
- 500 followers
About Shelley Dillon
I am a results-driven digital marketer with years of success maximizing brand awareness, demand and lead generation, and new business development for B2B and B2C segments. I have a talent for conceptualizing, implementing and executing effective multichannel marketing strategies and campaigns that exceed ROI forecasts. I lead brand effectiveness, lead generation and nurture campaigns against KPIs through traditional, social, and digital platforms. Areas of Expertise: Lead Generation, Scoring, Nurturing Funnel Optimization Marketing Automation Email/Drip Campaign Management CRM Strategy & Segmentation Digital & Engagement Marketing Brand Storytelling & Awareness Go-to-Market Strategy Strategic Planning & Forecasting Marketing Analytics & Data Analysis ROI/Conversion Optimization SEO/SEM/PPC
Experience
Marketing Insights Advisor, Customer Lifecyle Marketing
Mar 2022 — Present
Education
Suffolk University
Bachelor of Science (B.S.), Broadcast Journalism
Suffolk University
Master of Arts (M.A.), Integrated Marketing Communications
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