Sheldon Speers
Vice President Global Sales Operations @Ross Video
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WORK HISTORY
Vice President Global Sales Operations @Ross Video
Senior leader responsible for global sales operations organization, including: North American inside sales, commercial operations, sales channel enablement, sales operations specialist and demonstration and tradeshow inventory specialists, and the Oceania based direct sales team Oversees implementation of the sales process • managing Quarterly Business Review process for each regionally based Sales Manager • designing and implementing the structure and automation processes within the Salesforce.com • presenting quarterly seminars to improve sales managers’ skills required to operate successfully within the defined sales process Oversees enablement of the sales organization by • Setting objectives and strategy for the sales training development team • Collaborating with both Product and Corporate Marketing to design and develop sales enablement materials • Collaborating with Corporate Marketing to create multiple lead generation campaigns and developing a qualification system to direct the most valuable leads to sales for follow up Oversees global demo inventory • Improved inventory tracking and management by implementing asset management software to reduce the capital expense requirements to support the company’s demonstration needs • Pivoted the team to help drive a culture shift from expensive, onsite customer demonstrations to a remote production model, reducing inventory by over $2M, and travel budget by 40% while improving demonstration conversion rates by over 10% • Led the design and implementation of a video production studio, to support streaming of live seminars, and product launches Oversees the Oceania regional sales team • Providing strategic coaching and guidance to Melbourne based Director of Sales • Creating growth plans to achieve sales target while penetrating new vertical markets • Creating and managing regional budgets, including overseeing the management of the Regional headquarters location in Sydney
EDUCATION
Sprott School of Business at Carleton University
Master of Business Administration - MBA, Business Administration and Management, General
Carleton University
BA, Mass Communication
SKILLS
ABOUT SHELDON SPEERS
Growth-focused executive with a proven track record leading sales, business development…
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