Sheldon Oconnell

About Sheldon Oconnell

Specialized in driving commercial success for industry leading sporting goods, sporting…

Experience

1. Territory Manager-oh, Western Pa, Western Ny

   Costa Del Mar Sunglasses, Inc

   Nov 2019 — Present

   Responsible for sales performance and driving revenue within Indiana, Illinois, Ohio, Western Pennsylvania, and Western New York for Luxottica’s most important brand, Costa Del Mar.• Recognized for being in the top 5% of sales managers globally and earned Luxottica’s President’s Circle Annual Achiever’s Award in 2020 • Execute the sales plan and achieve brand performance KPIs, maintain and grow accounts, and implement tactics focused on marketing, distribution, training, productivity and merchandising.• Leverage knowledge of technical product details and expertise of watersports, like boating, fishing and wakeboarding, to engage independent retail business owners, grow sales of the Costa Del Mar eyewear and accessory product lines, and engage the target consumer.• Create quarterly purchasing promotions for retailers, and develop data driven reports, focused on retail, market trends and competitive sets, to inform and recommend strategies for continued growth.

Education

• James Madison University

  Bachelor of Science - BS

Skills

• Photography
• Brand Development
• Press Releases
• Digital Media
• Blogging
• Online Marketing
• Event Planning
• Market Research
• Fashion
• Advertising
• Account Management
• Event Management
• Product Marketing
• Merchandising
• Social Networking
• Brand Awareness
• Social Media Marketing
• Copywriting
• Public Relations
• Media Relations
• Corporate Branding
• Integrated Marketing
• Retail
• Direct Marketing
• Online Advertising
• Marketing
• Motorsports
• Trade Shows
• Sales
• Digital Marketing
• Relationship Marketing
• Email Marketing
• Action Sports
• Marketing Communications
• Facebook
• Social Media
• Sports Marketing
• Creative Direction
• Management
• Brand Management