Sheldon Mills
Senior Product Marketing Manager @ OpenText | MBA
- Role
- Senior Product Marketing Manager at OpenText
- Location
- Provo, UT, US
- LinkedIn followers
- 500 followers
About Sheldon Mills
As a seasoned Senior Product Marketing Manager with a passion for technology marketing and B2B solutions, I excel in leading product launches, crafting go-to-market strategies, and collaborating cross-functionally to drive product success. My expertise spans across cybersecurity, Application Security, SaaS, and AI having successfully supported or launched high-profile products like Fortify on Demand and Fortify Aviator.Highlights from my career include-Leading the market strategy and content creation for enterprise SaaS solutions in the security space-Managing full product launches, ensuring alignment between sales, product, and marketing teams-Driving competitive positioning and enabling sales teams with top-tier materials and training-Hosting a successful podcast,\'Habit Masters,\' where I inspire others to achieve personal growthI\'m always eager to embrace new challenges, particularly those that allow me to leverage my expertise in B2B software and technology marketing. I look forward to connecting with professionals and companies that are looking to innovate and grow in the tech space
Experience
Senior Product Marketing Manager
Aug 2021 — Present · Provo, UT, US
Lead & support product releases & launches- e.g. Fortify on Demand, Fortify Insight, Fortify Aviator.(Enterprise B2B, Security, SaaS, AI)Content development and creation (datasheets, presentations, white papers, web pages, articles, and similar marketing assets)Lead collaboration with product teams, sales, campaigns, etc. on strategic messaging, competitive positioning, marketing strategy, launch plans, etc.Market research - industry trends, competitive marketing messaging, buyer persona, etc.Craft the go-to-market strategy for Fortify portfolio products and solutions to ensure successful launches and pipeline generation.Develop and maintain key deliverables: Campaign strategy and assets, sales enablement content and training
Education
Brigham Young University
Bachelor of Science - BS, Sociology,Minors-Business Management,Philosphy
Western Governors University
Master of Business Administration (M.B.A.), Business, Management, Marketing, and Related Support Services
Skills
- Entrepreneurship
- Experiential Marketing
- Strategy
- Portuguese
- Social Media
- Change Leadership
- Customer Retention
- Marketing
- Project Management
- Strategic Planning
- Marketing Management
- Market Analysis
- Production Management
- Email Marketing
- Volunteer Management
- Marketing Strategy
- Sales
- Event Planning
- Multi-Channel Marketing
- Training &Amp; Development
- Salesforce.com
- Change Management
- Event Management
- Process Analysis
- Database Analysis
- Channel Marketing
- Event Marketing
- Relationship Marketing
- Market Research
- Product Management
- Leadership
- Small Business
- Competitive Analysis
- Start-Ups
- Management
- Persuasive Writing
- Data Analysis
- Partner Programs
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