Sheldon Coles
Strategic Marketing Leader | Expert in Digital Growth | Driving Brand Innovation & Engagement | Building High-Impact Teams | Champion of Partnerships & Operational Excellence | Results-Oriented Innovator
- Role
- Chief Marketing Officer at Katch 22 Digital Llc
- Location
- Concord, CA, US
- LinkedIn followers
- 500 followers
About Sheldon Coles
Visionary Chief Marketing Officer with over 15 years of proven experience in catalyzing digital transformation, achieving remarkable revenue growth ranging from 25% to 32% year-over-year, and establishing market leadership within SaaS, tech, and media enterprises. With a masterful command of scaling omnichannel marketing campaigns and deploying AI-driven analytics, this seasoned professional has successfully secured high-value contracts in excess of $400K. A dedicated mentor who thrives on optimizing ROI while leveraging cutting-edge technologies like ChatGPT and predictive modeling, he excels at navigating complex business challenges with innovative solutions.Key achievements underscore their impact on the organizations they have led: scaling a startup\'s revenue from $500K to an impressive $5M in just 18 months through strategic data-driven SEO initiatives and influencer partnerships; reducing customer acquisition costs by 22% while simultaneously increasing qualified leads by an extraordinary 300%; and negotiating over $2M in annual budgets with C-suite executives, skillfully balancing the need for innovation against strict fiscal discipline.Currently expanding his expertise further by pursuing a Doctorate in Business Administration (DBA) in Marketing from Liberty University, expected graduation in 2027; this initiative aims to enhance his understanding of AI-driven business strategies while contributing to thought leadership in the industry.
Experience
Chief Marketing Officer
Feb 2017 — Present · San Francisco, CA, US
As Chief Marketing Officer, I specialize in digital transformation and have consistently driven revenue growth between 25–32% for major SaaS, tech, and media firms. My strengths include scaling omnichannel campaigns and utilizing AI-driven analytics to secure high-value contracts over $400K. I am dedicated to team mentorship, maximizing ROI, and using advanced tools like ChatGPT and predictive modeling to resolve complex business issues.1. Cross-Functional Campaign Leadership: Spearheaded high-impact campaigns by leading 12+ cross-functional teams (creative, sales, product, analytics), unifying brand messaging across digital/traditional channels. Drove 35% increase in customer engagement and 20% YoY revenue lift for SaaS clients via Agile workflows and KPI alignment.2. Budget Optimization & ROI Focus: Orchestrated allocation of a $10M marketing portfolio, reducing agency costs by 18% through vendor negotiations. Reinvested savings into high-performing channels, boosting ROAS by 40% and securing 15% market share growth in CPG sectors.3. Revenue Growth: Delivered 32% YoY revenue increase through AI-driven lead scoring and retargeting campaigns. Scaled organic traffic by 25% via SEM automation and predictive analytics.4. Enterprise Deal Execution: Closed $400K video production contract with Fortune 500 client, enhancing brand authority and long-term partnership potential.
Education
Liberty University
DBA / Marketing, Doctor Business Admistration / Marketing
Colorado State University Global
Master of Science - MS, Marketing
University of California, Berkeley, Haas School of Business
Business Analytics and AI: From Data to Decisions
University of California, Berkeley, Haas School of Business
Artificial Intelligence: Business Strategies and Applications
Colorado State University Global
Bachelor of Science - BS, Organizational Leadership
2020 — 2023
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