Shelby Tai

About Shelby Tai

ABOUT ME:Work contact: s••••••••@gmail.com• Ambitious learner who is fast at absorbing new ideas and adapting to changing scenarios• True born networker and future leader in the industry of marketing and communicationProfessional Summary:• Results-driven marketing professional with a robust track record in managing comprehensive digital • marketing strategies and executing high-impact campaigns.• Proven expertise in e-commerce and content-based marketing with a focus on brand development, public relations, and advertising.• Experience working in dynamic environments across Great China, the US, UK, and Australia, providing a broad understanding of international markets and consumer behavior.• Multilingual Communication: Native in Mandarin and Cantonese, fluent in English, enabling effective communication and relationship-building in diverse settings.KNOWLEDGE & SKILLS- Digital Marketing Tools: Google Analytics, Google AdWords, Facebook Business Manager, WeChat Marketing - Video production: Experienced in managing end-to-end video projects from concept to post-production- CRM & Data Analysis: Proficient in using CRM platforms and data analysis tools to track performance and optimize marketing strategiesMARKETS: Deep understanding of the Greater China and U.S. markets, with experience in navigating Japan, Korea, UK, and Australia markets. Strategic advisor on market entry and growth strategies, focusing on tailored approaches to different consumer behaviors and cultural nuances.

Experience

1. Campaign Marketing Lead Tiktok Shop Us

   TikTok

   Oct 2024 — Present · NY, US

   Driving impactful full-funnel marketing strategies and campaigns to enhance audience engagement and elevate the TikTok Shop experience across shoppers, creators and sellers. Focused on creating innovative, consumer-first initiatives that connect audiences with the best shopping moments on TikTok.

Education

• Imperial Business School

  Master’s Degree, Strategic Marketing

  2017 — 2018

• The University of Hong Kong

  Bachelor of Journalism, Communication, Journalism, Advertising, Tourism, Language (Journalism and Media Studies Centre)

  2012 — 2016

• UNSW

  Exchange program, Communication, Journalism, and Related Programs

  2015 — 2015

Skills

• Storytelling
• Video Production
• Social Media Advertising
• Teamwork
• Online Marketing
• Integrated Marketing
• Microsoft Office
• Research
• Public Relations
• Editing
• Publications
• Marketing
• Marketing Strategy
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• English
• Event Planning
• Social Media
• Leadership
• Digital Marketing
• Photoshop
• Mandarin
• Public Speaking
• Advertising
• Magazines