Shelby Sterrett

About Shelby Sterrett

I am a tenacious prestige brand expert focused on delivering results, partnerships, growing revenue and profitability, developing creative marketing strategies, and empowering high performance teams through leadership and training.Over the span of my career, my passion has led me to focus on creating profit-­generating results through strategic brand management, partnerships, and complete knowledge of the jewelry, entertainment, and prestige cosmetics industry throughout the US, Asia Pacific, Latin & South America.Specialties: Expert in Wholesale relationships, Sales & Marketing, Team Leadership & Training, Total Market Strategy, Recruitment, Sponsorship Procurement, and Event Marketing.Accomplished Public Speaker Bilingual: English and Spanish

Experience

1. VP of Sales, West

   Fana

   Feb 2020 — Present

Education

• Westmore Academy of Cosmetic Arts

  All forms of Special Effects and Beauty Makeup

  2001 — 2001

• FIDM

  Visual Communications

  2002 — 2003

• Coronado High School

  Diploma

  1995 — 1999

• Cuesta College

  Arts, Humanitites and Communication

  1999 — 2001

Skills

• Market Research
• Team Leadership
• Recruiting
• Sponsorship Sales
• Photo Shoots
• Online Marketing
• Entertainment
• Retail
• Advertising
• Sponsorship Relations
• Beauty
• Event Management
• Public Relations
• Customer Service
• Beauty Industry
• Strategic Planning
• Integrated Marketing
• Social Media
• Brand Management
• Marketing Strategy
• New Business Development
• Spanish
• Merchandising
• Social Networking
• Social Media Marketing
• Strategy
• Makeup Artistry
• Digital Media
• Budgets
• Product Development
• Team Building
• Management
• Marketing Communications
• Facebook
• Sales Management
• Television
• Fashion
• Leadership
• Brand Development
• Online Advertising